Demojo’s Tabloid Tuesday – Issue #30

Tue, 18 Jun 2024 06:03:19 +0000

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

LinkedIn adds more AI tools and a premium ad spot

LinkedIn is launching a new sponsorship program called “The Wire” for brands to run in-stream video ads alongside publisher content. Brands will be able to choose specific pre-roll placements with respected publishers such as Bloomberg, Forbes, NBCUniversal, and The Wall Street Journal.

Threads adds customisable For You feeds

After launching its new customisable desktop last week, Threads is now making it easier for users to signal which kind of posts they want to see on the platform. Users can swipe right on a post to like it or swipe left to signal they are not interested. Threads will then show more posts similar to the ones swiped right on, and fewer of those swiped left on.

TikTok tests message streaks

TikTok is testing streaks on messages in limited markets and with select users. Users will receive a streak badge, in the form of a flame emoji, when they have DM’d someone for more than three days in a row. A streak will end when neither person sends a message within 24 hours of the last message. TikTok will also give users a nudge when their streak is about to end. If you would rather opt out of this you can turn the feature off through the app’s Privacy settings.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands view micro-influencers as the new ‘sweet spot’

Influencer marketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers.

In Other News

Malaysian carmaker Proton’s brand sentiments have taken a hit from 10.8% positive and 17% negative to 5.2% positive and 44.4% negative after it mislabelled Sabah and Sarawak on the map during a recent presentation.

Menstrual hygiene brand Kotex Malaysia has taken over 32 stores in the country as part of its company-wide national trade campaign for its Kotex Overnight Panties range.

The post Demojo’s Tabloid Tuesday – Issue #30 appeared first on Demojo l Define Experience.

Demojo’s Tabloid Tuesday – Issue #26

Tue, 23 Apr 2024 07:15:55 +0000

Snap to add watermarks to AI-generated images

Snap is planning to add watermarks to any AI-generated images exported from the app or saved to the camera roll. The watermark will be a translucent image of the Snap logo accompanied by a sparkle emoji. Snap has stated that removing the watermark from the images would violate its terms of use.

LinkedIn is testing new Premium Company Pages

LinkedIn is testing a new subscription offering for businesses called LinkedIn Premium Company Pages. The new service will help brands stand out in the app with new and exclusive features. These include custom call-to-action buttons, ‘Who visited my page’ notifications, custom testimonials, AI-powered post-writing assistance, and more. Pages will also receive a LinkedIn Premium logo. LinkedIn has confirmed that it’s testing this new option with selected SMB users, with a starting price point of $99 per month.

TikTok is working on an AI-based text-to-speech feature

In the latest version of the TikTok app for Android, something known as the ‘TikTok Voice Library’ was discovered by code spotter AssembleDebug. The introduction screen to this feature explains that users will be able to create an AI version of their voice by reading out a piece of on-screen text. Users can then utilise this voice in the text-to-voice feature for their videos. It is believed that voices will eventually be available in the TikTok Voice Library for others to use.

That’s enough social news for now, so let’s move on to other marketing news.

What’s the next phase of evolution for super apps in the new digital era?

Super apps such as WeChat, Alipay and Meituan have dominated the Asian tech market for almost a decade. The initial allure was the convenience of integrating multiple services including instant messaging and in-app purchases into one single platform. However, they have seen a shift in traction within the region as user behaviour changes and the emergence of new technologies such as generative AI. In fact, the year-on-year growth rate of users has revealed a declining pattern in user acquisition.

In Other News

Taylor Swift released her 11th album titled The Tortured Poets Department and quick-thinking brands have already jumped on the bandwagon to celebrate the release with her. Many of them have taken the liberty to re-create the latest album’s cover, to promote their own services, or to simply, be part of the fun.

To support this year’s Earth Day, Watsons, the flagship health and beauty brand of AS Watson Group, has unveiled a new product range which features bottles made of 100% recycled ocean-bound plastic, to fight against plastic waste in the ocean.

The post Demojo’s Tabloid Tuesday – Issue #26 appeared first on Demojo l Define Experience.

linkedin Archives - Demojo l Define Experience

Demojo’s Tabloid Tuesday – Issue #30

LinkedIn adds more AI tools and a premium ad spot

Threads adds customisable For You feeds

TikTok tests message streaks

Why brands view micro-influencers as the new ‘sweet spot’

In Other News

Demojo’s Tabloid Tuesday – Issue #26

Snap to add watermarks to AI-generated images

LinkedIn is testing new Premium Company Pages

TikTok is working on an AI-based text-to-speech feature

What’s the next phase of evolution for super apps in the new digital era?

In Other News