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Demojo’s Tabloid Tuesday – Issue #30

Tue, 18 Jun 2024 06:03:19 +0000

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

LinkedIn adds more AI tools and a premium ad spot

LinkedIn is launching a new sponsorship program called “The Wire” for brands to run in-stream video ads alongside publisher content. Brands will be able to choose specific pre-roll placements with respected publishers such as Bloomberg, Forbes, NBCUniversal, and The Wall Street Journal.

Threads adds customisable For You feeds

After launching its new customisable desktop last week, Threads is now making it easier for users to signal which kind of posts they want to see on the platform. Users can swipe right on a post to like it or swipe left to signal they are not interested. Threads will then show more posts similar to the ones swiped right on, and fewer of those swiped left on.

TikTok tests message streaks

TikTok is testing streaks on messages in limited markets and with select users. Users will receive a streak badge, in the form of a flame emoji, when they have DM’d someone for more than three days in a row. A streak will end when neither person sends a message within 24 hours of the last message. TikTok will also give users a nudge when their streak is about to end. If you would rather opt out of this you can turn the feature off through the app’s Privacy settings.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands view micro-influencers as the new ‘sweet spot’

Influencer marketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers.

In Other News

Malaysian carmaker Proton’s brand sentiments have taken a hit from 10.8% positive and 17% negative to 5.2% positive and 44.4% negative after it mislabelled Sabah and Sarawak on the map during a recent presentation.

Menstrual hygiene brand Kotex Malaysia has taken over 32 stores in the country as part of its company-wide national trade campaign for its Kotex Overnight Panties range.

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Demojo’s Tabloid Tuesday – Issue #28

Thu, 23 May 2024 07:16:22 +0000

Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices.

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Demojo’s Tabloid Tuesday – Issue #26

Tue, 23 Apr 2024 07:15:55 +0000

Snap to add watermarks to AI-generated images

Snap is planning to add watermarks to any AI-generated images exported from the app or saved to the camera roll. The watermark will be a translucent image of the Snap logo accompanied by a sparkle emoji. Snap has stated that removing the watermark from the images would violate its terms of use.

LinkedIn is testing new Premium Company Pages

LinkedIn is testing a new subscription offering for businesses called LinkedIn Premium Company Pages. The new service will help brands stand out in the app with new and exclusive features. These include custom call-to-action buttons, ‘Who visited my page’ notifications, custom testimonials, AI-powered post-writing assistance, and more. Pages will also receive a LinkedIn Premium logo. LinkedIn has confirmed that it’s testing this new option with selected SMB users, with a starting price point of $99 per month.

TikTok is working on an AI-based text-to-speech feature

In the latest version of the TikTok app for Android, something known as the ‘TikTok Voice Library’ was discovered by code spotter AssembleDebug. The introduction screen to this feature explains that users will be able to create an AI version of their voice by reading out a piece of on-screen text. Users can then utilise this voice in the text-to-voice feature for their videos. It is believed that voices will eventually be available in the TikTok Voice Library for others to use.

That’s enough social news for now, so let’s move on to other marketing news.

What’s the next phase of evolution for super apps in the new digital era?

Super apps such as WeChat, Alipay and Meituan have dominated the Asian tech market for almost a decade. The initial allure was the convenience of integrating multiple services including instant messaging and in-app purchases into one single platform. However, they have seen a shift in traction within the region as user behaviour changes and the emergence of new technologies such as generative AI. In fact, the year-on-year growth rate of users has revealed a declining pattern in user acquisition.

In Other News

Taylor Swift released her 11th album titled The Tortured Poets Department and quick-thinking brands have already jumped on the bandwagon to celebrate the release with her. Many of them have taken the liberty to re-create the latest album’s cover, to promote their own services, or to simply, be part of the fun.

To support this year’s Earth Day, Watsons, the flagship health and beauty brand of AS Watson Group, has unveiled a new product range which features bottles made of 100% recycled ocean-bound plastic, to fight against plastic waste in the ocean.

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