Meta adds new AI image tools

Meta is expanding its AI capabilities with its new generative selfies feature. “Imagine Yourself” can create an image based on an uploaded photo and a prompt. These can include options such as “imagine me surfing” or “imagine me on a roller coaster”, but the options are endless.

YouTube adds a host of new features

YouTube has added a “Save Music” feature that will allow users to save audios to their chosen sounds folder within the app. The sounds can then be easily found again or reused on the user’s own videos. YouTube has also expanded its Inspiration tab to now provide AI-generated content tips and ideas. Creators can enter a topic into the search bar and YouTube will generate ideas based on what channel viewers are likely to want to see.

X launches new AI user summaries

X has added a new “More About This Account” feature to its Grok AI model. The feature, currently only available to paid X members, appears when users hover their cursor over a handle or display name on the web. Once clicked, the feature will then generate an AI-generated synopsis of the user.

That’s enough social news for now, so let’s move on to other marketing news.

5 search tips by Digital Marketing Asia opening speaker Neil Patel

In the ever-changing digital marketplace, standing out can seem impossible. Yet, one strategy consistently proves to be a game-changer and that is the optimisation and use of search engine optimisation (SEO). According to Neil Patel, a digital marketing expert and co-founder of Neil Patel Digital, SEO isn’t just about getting to the top of search engine results—it’s about ensuring your business can thrive in a competitive landscape.

In Other News

Porsche has released a new campaign film for its new all-electric Porsche Maca, written, co-directed by and starring global superstar Dua Lipa. The film starts with Dua Lipa asking how she would direct a Porsche ad. She then goes on to describe her ideal Porsche ad, which materialises scene by scene.

Cathay Pacific has partnered with creative agency VCCP Singapore to unveil a new inflight safety video that showcases Hong Kong’s iconic elements as the backdrop for passengers.

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On 22nd July 2024, CNBC reported that this decision essentially boils down to Google’s feeling that the marketing industry was not ready for this change.

Hold up, but before that..what are third-party cookies?

What Are These Third-Party Cookies That Aren’t In Bakeries?

Believe it or not, these third-party cookies are tracking you everywhere!

Third-party cookies are little pieces of data that get stored on your device by websites other than the one you’re currently visiting. They’re often used by advertisers, social media platforms, and analytics companies to track what you’re doing online and to build a profile of your browsing habits. Here’s how they work:

How They Work

Setting the Cookie: When you visit a website, it might include content from other companies, like ads or social media buttons. These companies can set their own cookies on your browser.

Tracking You Across Sites: As you hop from site to site, these third-party cookies can track your activity across different websites. This helps the companies figure out what you’re interested in.

Building User Profiles: By collecting this data, they can create detailed profiles of you, which they use to show you ads that are more likely to catch your eye.

When it comes to advertising, third-party cookies enable advertisers to track users across different sites, allowing them to build detailed profiles of user interests and behaviour. This is crucial for creating targeted advertising campaigns that can reach specific audiences more effectively.

By collecting data on user preferences and browsing history, third-party cookies allow advertisers to personalise ads, making them more relevant to individual users. This can lead to higher engagement rates and improved ad performance.

Did Google really respect your privacy?

Why Did Google Initially Want to Abandon Third-Party Cookies?

Google initially planned to phase out third-party cookies due to significant privacy concerns. These cookies have been criticised for enabling invasive tracking of users, leading to a push for stronger privacy protections and increased regulatory scrutiny.

As an alternative, they came up with a more privacy-focused alternative to cookies. The company launched its “Privacy Sandbox” initiative in 2019 to develop a solution that would protect user privacy while ensuring content remained freely available on the open web.

In 2020, Google announced its intention to stop supporting third-party cookies once a solution that worked for users, publishers, and advertisers was found, initially targeting early 2022 for the launch of this new alternative.

One of the proposals was called “Federated Learning of Cohorts” (FLoC), which involved grouping people based on similar browsing behaviours, so only “cohort IDs,” not individual user IDs, would be targeted.

Google had previously expressed strong confidence in the progress of its proposals. However, the company has repeatedly delayed phasing out cookies, citing feedback from the advertising industry regarding the changes’ impact, which could potentially lead to less effective ad campaigns.

Why did Google Change its Mind?

Hey, don’t we all need a deadline extension?

On top of the yet-to-be-developed Privacy Sandbox, there was also considerable opposition from digital advertising companies and regulators who were concerned about the impact of removing third-party cookies on their business models and user tracking capabilities.

Finding an effective replacement for third-party cookies that balances user privacy with the needs of advertisers has proven difficult. Google acknowledged the challenges in developing and implementing alternative technologies that can provide similar functionality.

Digital Marketers, Should You Worry?

You can heave a sigh of relief if you’re in the marketing industry! The decision to retain third-party cookies allows more time to adapt to future changes and explore alternative strategies for user tracking and advertising.

Well, there you have it, cookies or not, you can always expect Demojo to bring you the freshest from the oven when it comes to marketing news. Stay tuned for more marketing news!

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noplace hits No. 1 on the App Store

New social media app noplace hit the No.1 spot on the App Store last week. The platform was previously invite-only but since opening to the public, downloads have soared. The text-only platform uses AI to feed users the most relevant updates based on their interests.

Snapchat releases new personalisation features

Snapchat is introducing a host of updates for Snapchat+ subscribers to further personalise their accounts. First up, subscribers can design a personalised house on Snap Map that friends will be able to see when they share their location. They can design their house however they wish including choosing its style, colours and more.

YouTube releases a copyright sound eraser tool

YouTube has released a tool to easily remove copyrighted music from creator’s videos without impacting other audio in the video. YouTube has been testing the tool for a while and uses AI to specifically detect and remove copyrighted songs.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands need (much) better digital shelves?

The days of linear shopping are over. Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth.

In Other News

Guardian MY is organising a new ‘Love is in the Hair’ activation from July 10 to 28 at several shopping malls in the Klang Valley. Whimsically named called the ‘hair playground’, the activation reportedly includes a sensorial experiential event where guests can engage with expert consultants on any questions they have about hair care, such as hair loss, colouring and more.

Pitching is undoubtedly a demanding process and discovering that you haven’t secured the pitch can be quite discouraging. Some companies sit down with agencies to offer insights and reasons behind their decision and why they were unsuccessful, but there have been instances where agencies are left in the dark for months, wondering what ever went wrong.

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LinkedIn adds more AI tools and a premium ad spot

LinkedIn is launching a new sponsorship program called “The Wire” for brands to run in-stream video ads alongside publisher content. Brands will be able to choose specific pre-roll placements with respected publishers such as Bloomberg, Forbes, NBCUniversal, and The Wall Street Journal.

Threads adds customisable For You feeds

After launching its new customisable desktop last week, Threads is now making it easier for users to signal which kind of posts they want to see on the platform. Users can swipe right on a post to like it or swipe left to signal they are not interested. Threads will then show more posts similar to the ones swiped right on, and fewer of those swiped left on.

TikTok tests message streaks

TikTok is testing streaks on messages in limited markets and with select users. Users will receive a streak badge, in the form of a flame emoji, when they have DM’d someone for more than three days in a row. A streak will end when neither person sends a message within 24 hours of the last message. TikTok will also give users a nudge when their streak is about to end. If you would rather opt out of this you can turn the feature off through the app’s Privacy settings.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands view micro-influencers as the new ‘sweet spot’

Influencer marketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers.

In Other News

Malaysian carmaker Proton’s brand sentiments have taken a hit from 10.8% positive and 17% negative to 5.2% positive and 44.4% negative after it mislabelled Sabah and Sarawak on the map during a recent presentation.

Menstrual hygiene brand Kotex Malaysia has taken over 32 stores in the country as part of its company-wide national trade campaign for its Kotex Overnight Panties range.

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Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices. 

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Pinterest reveals summer travel trends

Pinterest has released its summer travel report, highlighting travel trends emerging on the platform. The platform has recorded  over one billion travel-related searches and over 10 billion travel saves in the past year alone. And, 8 out of 10 weekly Pinterest users turn to Pinterest to plan their summer vacations.

Threads releases mute filters and updates controls for quote posts

Threads is launching a feature for users to filter out words and phrases from their feeds and mentions. The “Hidden Words” feature will automatically mute common words, phrases, and emojis that might be offensive to users. Users can add their own custom words and phrases in the settings which can be changed and removed at any time.

TikTok tests AI avatars

TikTok is testing a new AI integration where users are prompted to create an “AI-moji”. The “AI-moji” feature allows users to scan their face and create a cartoon avatar within the app. The avatar can then be used to react to Stories, messages, and as stickers in chats.

That’s enough social news for now, so let’s move on to other marketing news.

Jobstreet uses animals to highlight the difficulty of job hunting in hilarious campaign

Employment marketplace Jobstreet by SEEK is using animated animals to convey the increasingly complex jungle of job seeking and hiring in a new region-wide brand campaign. Titled ‘Better Matches’, the campaign features a series of videos depicting a giraffe, lion and sloth working in mismatched jobs that do not align with their inherent traits which leads to unforeseen consequences.

In Other News

Malaysian supermarket chain Jaya Grocer is partnering with tech platform Grab to leverage its advertising arm, GrabAds, for a unified omnichannel advertising solution that can be utilised across all its brands.

More than two-thirds of the world’s population now use the Internet, with social media once more proving that it is not going anywhere. Today’s online world currently boasts 5.07 unique social media identities, with 37 million users created in the last quarter.

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Snap to add watermarks to AI-generated images

Snap is planning to add watermarks to any AI-generated images exported from the app or saved to the camera roll. The watermark will be a translucent image of the Snap logo accompanied by a sparkle emoji. Snap has stated that removing the watermark from the images would violate its terms of use.

LinkedIn is testing new Premium Company Pages

LinkedIn is testing a new subscription offering for businesses called LinkedIn Premium Company Pages. The new service will help brands stand out in the app with new and exclusive features. These include custom call-to-action buttons, ‘Who visited my page’ notifications, custom testimonials, AI-powered post-writing assistance, and more. Pages will also receive a LinkedIn Premium logo. LinkedIn has confirmed that it’s testing this new option with selected SMB users, with a starting price point of $99 per month.

TikTok is working on an AI-based text-to-speech feature

In the latest version of the TikTok app for Android, something known as the ‘TikTok Voice Library’ was discovered by code spotter AssembleDebug. The introduction screen to this feature explains that users will be able to create an AI version of their voice by reading out a piece of on-screen text. Users can then utilise this voice in the text-to-voice feature for their videos. It is believed that voices will eventually be available in the TikTok Voice Library for others to use.

That’s enough social news for now, so let’s move on to other marketing news.

What’s the next phase of evolution for super apps in the new digital era?

Super apps such as WeChat, Alipay and Meituan have dominated the Asian tech market for almost a decade. The initial allure was the convenience of integrating multiple services including instant messaging and in-app purchases into one single platform. However, they have seen a shift in traction within the region as user behaviour changes and the emergence of new technologies such as generative AI. In fact, the year-on-year growth rate of users has revealed a declining pattern in user acquisition.

In Other News

Taylor Swift released her 11th album titled The Tortured Poets Department and quick-thinking brands have already jumped on the bandwagon to celebrate the release with her. Many of them have taken the liberty to re-create the latest album’s cover, to promote their own services, or to simply, be part of the fun.

To support this year’s Earth Day, Watsons, the flagship health and beauty brand of AS Watson Group, has unveiled a new product range which features bottles made of 100% recycled ocean-bound plastic, to fight against plastic waste in the ocean.  

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