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Demojo’s Tabloid Tuesday – Issue #32

Tue, 16 Jul 2024 04:22:39 +0000

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

noplace hits No. 1 on the App Store

New social media app noplace hit the No.1 spot on the App Store last week. The platform was previously invite-only but since opening to the public, downloads have soared. The text-only platform uses AI to feed users the most relevant updates based on their interests.

Snapchat releases new personalisation features

Snapchat is introducing a host of updates for Snapchat+ subscribers to further personalise their accounts. First up, subscribers can design a personalised house on Snap Map that friends will be able to see when they share their location. They can design their house however they wish including choosing its style, colours and more.

YouTube releases a copyright sound eraser tool

YouTube has released a tool to easily remove copyrighted music from creator’s videos without impacting other audio in the video. YouTube has been testing the tool for a while and uses AI to specifically detect and remove copyrighted songs.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands need (much) better digital shelves?

The days of linear shopping are over. Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth.

In Other News

Guardian MY is organising a new ‘Love is in the Hair’ activation from July 10 to 28 at several shopping malls in the Klang Valley. Whimsically named called the ‘hair playground’, the activation reportedly includes a sensorial experiential event where guests can engage with expert consultants on any questions they have about hair care, such as hair loss, colouring and more.

Pitching is undoubtedly a demanding process and discovering that you haven’t secured the pitch can be quite discouraging. Some companies sit down with agencies to offer insights and reasons behind their decision and why they were unsuccessful, but there have been instances where agencies are left in the dark for months, wondering what ever went wrong.

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Demojo’s Tabloid Tuesday – Issue #31

Tue, 02 Jul 2024 02:21:52 +0000

Snapchat celebrates Euro 2024

Snapchat has released a range of Lens and activations for users to celebrate Euro 2024. There are 20 AR lenses that “encourage Snapchatters to turn all their emotions and reactions to the action on the pitch, into memes to share with their friends and family” in the app.

Pinterest users can now turn boards into videos

Pinterest will now allow users to create videos of their Pinterest boards. The feature was launched after Gen Z Pinterest users were seen manually sharing their boards on TikTok by posting screenshots or using the green screen effect.

Meta begins rolling out AI characters for creators

Meta has announced that it will begin to publish AI characters made by creators on Instagram. The test will start in the U.S. and will primarily appear in messaging. The characters will also be clearly labelled as AI. Creators can make their AI characters using the Meta AI Studio and they are designed to help them interact with their community.

That’s enough social news for now, so let’s move on to other marketing news.

How brands can stay top of mind through bold branding in a digitally cluttered space

In today’s digitally cluttered space, brands find themselves needing to be bold in their creativity to stand out, make themselves memorable and earn consumer dollars. At the same time, brands must meet their business objectives and manage the risks of potential backlash while also stretching their creative muscles.

In Other News

Telekom Malaysia’s (TM) Unifi is asking Malaysians to choose a connected universe in its newest nationwide campaign. Centering its recently rolled out suite of convergence offerings called ‘Unifi Universe’, the campaign aims to demonstrate how the brand’s portfolio of products converges into a seamless ecosystem.

The organiser of the 2024 World Olympic Day celebration, MY Creative Moments, has reportedly apologised to the Olympic Council of Malaysia (OCM), the Ministry of Youth and Sports (KBS) and sports fans of the country for the “flawed” launch of Malaysia’s Olympic attire.

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Demojo’s Tabloid Tuesday – Issue #24

Tue, 02 Apr 2024 03:03:42 +0000

YouTube requires creators to label ‘realistic’ AI-generated content

AI-generated content is increasingly common on social, and YouTube is the latest platform to announce changes to the ways it’s labelled. The video platform now requires creators to disclose when ‘realistic’ content – ie something viewers could mistake for a real person, place or event – is made with altered or synthetic media, which includes generative AI.

TikTok announces changes to enable smoother shopping experiences

TikTok has announced several updates to its advertising and shopping offerings. Speaking at commerce event ShopTalk, a spokesperson for the app said it was working towards the goal of “creating the most seamless shopping experience possible for users to discover and purchase products.”

Snapchat launches AR filters

Snapchat will allow advertisers to create branded augmented reality filters on the platform. The new Sponsored AR Filters enable brands to create AR overlays that can be added to Snaps after a photo or video is captured before it’s shared.

That’s enough social news for now, so let’s move on to other marketing news.

Lamborghini revamps corporate look after two decades

Luxury sports car brand Automobili Lamborghini has revamped its logo and visual identity after over twenty years. The new logo will feature a broader Lamborghini typeface than its predecessor. The colours black and white are reconfirmed as the primary hues, while yellow, along with the introduction of the gold colour, is used as the accent colour.

In Other News

The sophistication, scale and frequency of cybersecurity threats are currently outstripping protective measures taken by companies with only 3% of organisations being categorised in the highest or mature category for cybersecurity readiness. In fact, 71% of organisations fall in the bottom two categories formative (60%) and beginner (11%).

Malaysia’s first digital bank, GXBank, is inspiring Malaysians not to sit on their dreams and turn them into reality in a new “Pocketful of dreams” campaign.

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