tabloid tuesday Archives - Demojo l Define Experience

Demojo’s Tabloid Tuesday – Issue #31

Tue, 02 Jul 2024 02:21:52 +0000

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

Snapchat celebrates Euro 2024

Snapchat has released a range of Lens and activations for users to celebrate Euro 2024. There are 20 AR lenses that “encourage Snapchatters to turn all their emotions and reactions to the action on the pitch, into memes to share with their friends and family” in the app.

Pinterest users can now turn boards into videos

Pinterest will now allow users to create videos of their Pinterest boards. The feature was launched after Gen Z Pinterest users were seen manually sharing their boards on TikTok by posting screenshots or using the green screen effect.

Meta begins rolling out AI characters for creators

Meta has announced that it will begin to publish AI characters made by creators on Instagram. The test will start in the U.S. and will primarily appear in messaging. The characters will also be clearly labelled as AI. Creators can make their AI characters using the Meta AI Studio and they are designed to help them interact with their community.

That’s enough social news for now, so let’s move on to other marketing news.

How brands can stay top of mind through bold branding in a digitally cluttered space

In today’s digitally cluttered space, brands find themselves needing to be bold in their creativity to stand out, make themselves memorable and earn consumer dollars. At the same time, brands must meet their business objectives and manage the risks of potential backlash while also stretching their creative muscles.

In Other News

Telekom Malaysia’s (TM) Unifi is asking Malaysians to choose a connected universe in its newest nationwide campaign. Centering its recently rolled out suite of convergence offerings called ‘Unifi Universe’, the campaign aims to demonstrate how the brand’s portfolio of products converges into a seamless ecosystem.

The organiser of the 2024 World Olympic Day celebration, MY Creative Moments, has reportedly apologised to the Olympic Council of Malaysia (OCM), the Ministry of Youth and Sports (KBS) and sports fans of the country for the “flawed” launch of Malaysia’s Olympic attire.

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Demojo’s Tabloid Tuesday – Issue #28

Thu, 23 May 2024 07:16:22 +0000

Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices.

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Demojo’s Tabloid Tuesday – Issue #26

Tue, 23 Apr 2024 07:15:55 +0000

Snap to add watermarks to AI-generated images

Snap is planning to add watermarks to any AI-generated images exported from the app or saved to the camera roll. The watermark will be a translucent image of the Snap logo accompanied by a sparkle emoji. Snap has stated that removing the watermark from the images would violate its terms of use.

LinkedIn is testing new Premium Company Pages

LinkedIn is testing a new subscription offering for businesses called LinkedIn Premium Company Pages. The new service will help brands stand out in the app with new and exclusive features. These include custom call-to-action buttons, ‘Who visited my page’ notifications, custom testimonials, AI-powered post-writing assistance, and more. Pages will also receive a LinkedIn Premium logo. LinkedIn has confirmed that it’s testing this new option with selected SMB users, with a starting price point of $99 per month.

TikTok is working on an AI-based text-to-speech feature

In the latest version of the TikTok app for Android, something known as the ‘TikTok Voice Library’ was discovered by code spotter AssembleDebug. The introduction screen to this feature explains that users will be able to create an AI version of their voice by reading out a piece of on-screen text. Users can then utilise this voice in the text-to-voice feature for their videos. It is believed that voices will eventually be available in the TikTok Voice Library for others to use.

That’s enough social news for now, so let’s move on to other marketing news.

What’s the next phase of evolution for super apps in the new digital era?

Super apps such as WeChat, Alipay and Meituan have dominated the Asian tech market for almost a decade. The initial allure was the convenience of integrating multiple services including instant messaging and in-app purchases into one single platform. However, they have seen a shift in traction within the region as user behaviour changes and the emergence of new technologies such as generative AI. In fact, the year-on-year growth rate of users has revealed a declining pattern in user acquisition.

In Other News

Taylor Swift released her 11th album titled The Tortured Poets Department and quick-thinking brands have already jumped on the bandwagon to celebrate the release with her. Many of them have taken the liberty to re-create the latest album’s cover, to promote their own services, or to simply, be part of the fun.

To support this year’s Earth Day, Watsons, the flagship health and beauty brand of AS Watson Group, has unveiled a new product range which features bottles made of 100% recycled ocean-bound plastic, to fight against plastic waste in the ocean.

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