May marks Mental Health Awareness Month, and for brands, it’s more than just another calendar moment. With growing awareness around psychological well-being, companies now have both a powerful opportunity and a responsibility to show up with empathy, authenticity, and purpose.

Every year, 1st May reminds us of workers’ rights and the value of fair labour. This year, with Labour Day coinciding with Mental Health Awareness Month, it’s the perfect moment to ask: are we truly supporting the people who keep