Demojo’s Tabloid Tuesday – Issue #11

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

Meta reveals AI that clones voices and generates sounds

Meta has released its free voice cloning program, Audiobox, which generates voices and sound effects using voice inputs and text prompts. Users type a sentence they want a cloned voice to say, or a description of a sound they want to generate, and Audiobox will do the rest. Users can also record their own voice and have it cloned by Audiobox.

Snapchat now lets subscribers share AI-generated snaps

Snapchat is expanding its AI features, now letting Snapchat Plus subscribers create AI images based on text prompts. Users tap the “AI” button from the toolbar to open a window to type their text prompt. Snapchat’s AI will then create the image ready to be edited and sent to friends on the app.

Instagram introduces new features

Instagram’s status feature, Notes, now allows users to post video Notes, rather than just text or emojis. The new feature allows users to post two-second looping videos to mutual followers or Close Friends for 24 hours. Plus, mutual friends can now reply to a Note using audio, photo, video, gifs and stickers. Instagram is also testing adding Notes to Feed posts.

That’s enough social news for now, so let’s move on over to other marketing news.

10 digital marketing trends marketers need to look out for in 2024

Taking the marketing world by storm and crowned the word of the year by Collins Dictionary, it is no surprise that AI is the top trend marketers can expect in their digital marketing strategy. However, in an AI-dominated marketing landscape, consumers have become sceptical about brand content authenticity and are looking for authenticity-driven marketing.

In Other News

Artificial Intelligence (AI) has massively changed the way we work this year with 47% of organisations allocating teams for the implementation of generative AI (Gen AI) in marketing campaigns. In fact, organisations are already investing in generative AI for marketing and have dedicated 62% of their total marketing technology budget towards it.

In case you missed it, following Malaysia’s Prime Minister Anwar Ibrahim’s latest cabinet reshuffle, the Communications and Digital Ministry (KKD) will reportedly split into the Communications Ministry and the Digital Ministry.