Demojo’s Tabloid Tuesday – Issue #29
Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:
Tumblr launches Communities feature
Tumblr is launching a “Communities” feature which will offer a dedicated space for users to connect with others on different topics, outside of Tumblr’s main dashboard. These will be “semi-private” areas on the platform with moderators and privacy settings. The feature is still in development but users can now request to create a new community and be added to a waitlist. There are currently over 5,800 communities on the waitlist.
Instagram introduces new features for Notes
With more and more Gen Z users making the most of Instagram’s Notes feature, the platform is adding new capabilities to Notes. First up, “Notes Prompts,” will allow users to start conversations based on templated questions. For example, users can ask questions like “What music are you listening to right now?” on Notes and friends can directly respond to it. Instagram is also adding a “Like” option and users will be able to add @ mentions to Notes.
YouTube launches its free games catalogue to all users
YouTube is rolling out its free games to all users on both the platform’s app and home page. The “Playables” feature was made available for Premium subscribers last November. There are currently over 75 minigames in YouTube’s catalogue including Angry Birds Showdown, Trivia Crack and Words of Wonders. Users that play the games will be able to save game progress and track their best scores.
That’s enough social news for now, so let’s move on to other marketing news.
Darlie MY highlights the power of a smile with new campaign
Oral care brand Darlie Malaysia has partnered with creative agency FCB SHOUT to highlight the power of a smile with a new brand campaign. The campaign comes with the brand’s new tagline “Closer with a smile”, which was developed in line with the oral care brand’s new regional strategy. The tagline, which was conceived by FCB SHOUT for Darlie in all its Southeast Asian markets, reinforced the brand’s purpose of “inspiring the confidence to connect”.
In Other News
Google has invested US$2 billion in Malaysia to accelerate digital transformation in the country. This includes the development of its first Google data centre and Google Cloud region to meet the growing demand for cloud services locally and around the world.
Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according to a report by global financial technology platform for business Adyen. The report is based on a survey of over 38,000 shoppers and 13,000 merchants across 26 markets.