Graphic Designers Navigating the World of AI Art
On June 24th, 2024, the Malaysian Olympic Council unveiled the official Olympic attire for the Malaysian contingent. The reaction from Malaysian netizens was swift and overwhelmingly critical, with many comparing the outfits unfavourably to those of other countries. In their speculation about the reasons behind the perceived mediocrity of the designs, some commentators highlighted the lack of recognition and support for local designers in Malaysia. Others pointed to the possible use of AI-generated art, suggesting that graphic designers reliance on artificial intelligence might have contributed to the underwhelming results.
Source: Sinar Daily
Nowadays, you can’t spend five minutes on social media without encountering either AI art or the heated discussions surrounding its use and impact. The controversy over the Malaysian Olympic attire is just one example of how AI’s role in creative fields is becoming a hot topic, sparking debates about authenticity, quality, and the future of human artistry in the age of technology.
AI art refers to artwork created with the assistance of artificial intelligence algorithms, often using techniques such as deep learning, neural networks, and generative adversarial networks (GANs). These technologies enable machines to analyse vast amounts of data, learn patterns, and generate new images that can mimic various artistic styles.
Key Developments in AI Art
Generative Adversarial Networks (GANs): Introduced by Ian Goodfellow in 2014, GANs have been a game-changer for AI art. GANs consist of two neural networks, a generator and a discriminator, that work against each other to create increasingly realistic images.
Deep Learning Models: Models like DeepArt and DeepDream use deep neural networks to create artistic interpretations of images by analysing and applying stylistic elements from other artworks.
Neural Style Transfer: This technique allows AI to apply the style of one image to the content of another, creating unique and interesting artistic outputs.
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Impact on Graphic Designers
The rise of AI art is transforming the field of graphic design in several ways:
Enhanced Creativity and Efficiency
Automation of Repetitive Tasks: AI tools can handle repetitive tasks such as background removal, colour correction, and layout adjustments, allowing designers to focus on more creative aspects of their work.
Idea Generation: AI can generate numerous design variations quickly, providing designers with a broader range of ideas and inspirations.
Co-Creation: Designers can collaborate with AI tools to experiment with new styles and techniques, pushing the boundaries of traditional design. Tools like Adobe’s Sensei and NVIDIA’s GauGAN are examples of AI assisting in creative processes.
Customisation and Personalisation: AI can analyse user preferences and behaviour to help designers create more personalised and targeted content.
Accessibility: AI-powered design tools are making high-quality design more accessible to non-professionals. Platforms like Canva and Wix leverage AI to help users create professional-looking designs without extensive design skills.
“Can everyone be a designer?”
According to IBM, creativity may be the ultimate moonshot for artificial intelligence. Considering graphic design is a field of creative work that’s particularly in high demand, there have been concerns amongst designers that AI could potentially replace them. Donning our investigative hats, we sought out Demojo’s very own graphic designers and what do they have to say about this seemingly AI takeover?
Demojo’s Creative Group Head, Liza, said she has no qualms about AI and in fact generative is able to help her as a designer to produce photography or assets needed in a more efficient way. She added that diverse AI platforms offer significant assistance with our daily work functions, particularly in terms of creativity. There are numerous prompt recipes to learn to create accurate prompts for AI photo generation. This process can sometimes be time-consuming, requiring extensive exploration to obtain the right photo or asset.
“However, when it comes to data mining, yes, AI will be a threat with everyone feeding information into a machine, could this lead to a data leak?”
Overall, the designers are in consensus that AI can be helpful in speeding up ideation processes as well as efficiency when it comes to crushing deadlines. However, one of our designers, Elaine, posed an important, with AI becoming so prevalent, can everyone be a designer?
Graphic designers, your art is not lost!
On the other end of the spectrum, digital artists have been vehemently against AI art, vocal about their opinions online. As AI-generated art becomes more prevalent, distinguishing between human-created and AI-created works may become challenging.
Designers are here to stay!
At the end of the day, we‘re all seeking authentic, heartwarming content that is still something AI struggles with. AI can handle repetitive tasks and generate ideas, allowing designers to focus on more creative aspects of their work. However, the unique human touch and authenticity in artistry remain irreplaceable. As AI becomes more prevalent, the distinction between human-created and AI-created works may blur, but the core value of human creativity will endure.
Designers are here to stay, leveraging AI to push the boundaries of creativity while maintaining the heart and authenticity that machines still struggle to replicate. If you’re looking for expert graphic designers working hand in hand with tools and their creativity, our team at Demojo is ready to bring your vision to life. We blend cutting-edge technology with human artistry to deliver innovative and impactful designs that resonate with your audience. Whether you’re in need of branding, digital illustrations, or bespoke artwork, our designers use AI as an extension of their creative toolkit, ensuring each project is both unique and of the highest quality. Partner with Demojo for designs that not only meet your needs but also inspire and engage.