Being a Social Media Marketer at Demojo Communication
We live in a day and age where tweets can topple empires and Instagram posts can launch careers, the role of a social media marketer has never been more crucial—or more misunderstood. To the casual observer, it might seem like a dream job of scrolling through feeds and riding the waves of viral trends. One would think that anyone who has an active online presence could get the job done. But peek behind the curtain, and you’ll discover a world of social media marketing that’s far more complex and impactful than what meets the eye.
Whether you’re considering a career in this field, looking to understand the person behind your favourite brand’s social presence, or simply curious about the details of the social media marketing business, this insider’s look at the life of a social media marketer will be an eye-opening journey.
Get ready to dive into a world where every character counts, every image tells a story, and every interaction could be the start of something big. Welcome to the life of a social media marketer—it’s about to get #Trending.
Every social media platform plays a specific role in marketing!
Which task are you prioritising today?
Um, everything? Usually, that is the answer you will get if you ask a social media marketer that question. A social media marketer’s role is a dynamic blend of creativity, strategy, and analytics. Their daily tasks include crafting engaging content across various platforms, from witty TikToks to visually stunning Instagram posts, all while maintaining a consistent brand voice. They manage content calendars, and scheduling posts to ensure a steady flow of material that aligns with marketing campaigns.
Data analysis also forms a significant part of their work, as they monitor key performance indicators, track engagement rates, and use those insights to refine the company’s marketing strategies. Here at Demojo, our social media marketer starts her daily schedule by checking the brand’s social media community. “Even if there’s nothing new, it’s a must!”, she stresses. Then, she would continue monitoring the performance indicator.
As a social media marketer, it is also up to them to overview the social media strategy and content creation for a new client or campaign. To get the job done, the first thing to do is understand the client’s objective and get the brief right. Do a social audit and study up on competitor’s campaigns. Before proposing anything, take a step back to see the brand’s current position and to check what competitors are doing. At Demojo, we believe in big ideas! E, a social media marketer in Demojo expressed how being creative is a major aspect of her job.
“The most important thing is, to go wild and creative! Don’t be scared to propose something out-of-pocket and new!”
Ultimately, a social media marketer’s task is to build and nurture digital relationships that translate into tangible business results, all while navigating the fast-paced, always-on nature of social platforms. So, no, they do NOT just scroll through social media all day.
Being a social media marketer in Demojo is an extremely involving and creative process!
How to: Keep up with the trends
Being a social media marketer at Demojo also includes the skill to stay up to date with trends and viral content on social media. Staying aware of platform updates and emerging trends is essential. Allowing social media marketers to adapt quickly to the ever-changing social media landscape. Here at Demojo, we keep up with the digital wave through the practice of social listening and monitoring. It is the process of monitoring online discussions about a business and the industry to learn more about the target audience. In Hootsuite’s 2022 Social Media Trends poll, more than 18,000 marketers who participated reported that social listening has grown in importance and value for their company.
Another way our social media marketers keep themselves updated is by subscribing to social-related newsletters such as TikTok Newsletter or Geekout Newsletter. To gain fast access to new information, we follow social media platforms’ official accounts to get the latest platform updates.
Recently, a local acne patch accessory brand, Dododots showed a good example of social listening and monitoring. During the Taylor Swift concert in Singapore, the brand announced they would give away the acne patches for free at the concert venue. With social monitoring, the brand can see when and where its products are needed. The cute and colourful acne patches were the perfect accessory to help hide and heal any face acne during the concert. They showed that their presence on social media and their connection to the community increased their brand awareness. And now, their product is available at every Guardian store across Malaysia.
Challenges of the digital age faced by a social media marketer
Social media marketers today face a myriad of challenges in an ever-evolving digital landscape. One of the most pressing issues is the constant battle against algorithm changes across platforms, which can dramatically affect content visibility and engagement rates overnight.
According to Demojo’s social media marketer, another significant challenge is the increasing demand for authenticity in a space filled with curated content. To connect with the community, it is important to be genuine. And the challenge is finding a way to connect without appearing too forced.
Navigating these challenges requires resilience, adaptability, and a commitment to continuous learning, making the role of a social media marketer both exhilarating and exhausting in today’s digital age. Continuously adapting strategies to stay ahead of these shifts, often feeling like playing a game where the rules are constantly changing.
As we’ve explored, being a social media marketer is far more than just posting updates or crafting clever tweets. It’s about shaping brand narratives and driving real business results in an active digital world. It requires a unique blend of skills: the creativity of an artist, the analytical mind of a data scientist, the strategic thinking of a chess player, and the people skills of a diplomat.
It’s challenging, it’s exciting, and it’s never, ever boring. Contact us at Demojo Communication to discover the social media marketing world, where every day brings a new opportunity to make an impact, one post at a time. Or…if you’re interested in joining our dynamic team, drop us an email and move your career forward with us!