Demojo’s Tabloid Tuesday – Issue #34
Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:
Instagram updates creator metrics
Instagram is updating its analytics dashboard to make ‘views’ the primary metric across all formats including reels, live, photos, carousels, and stories. The company says that by having the same metrics, creators will be able to better understand how their content is performing regardless of format and develop better strategies to help achieve their goals.
X removes ads for top tier subscribers
X is removing ads for its Premium+ subscribers. Previously, subscribers from this tier were exposed to less ads but now the platform promises to remove them from “most areas” including the For You timeline, Following timeline, post replies, and profiles.
TikTok announces partnerships with Warner Bros. and Amazon
TikTok is launching a new feature called “Spotlight” to help users discover content about films and TV series. Spotlight directs users to a landing page about the film or TV series, as well as short-form content from creators. Users will also be directed to where they can watch the title. The platform is partnering with Warners Bros. to promote some of its titles through the feature.
That’s enough social news for now, so let’s move on to other marketing news.
Navigating the busy streets: The illusion of efficiency in the OOH industry
Many media owners have structured their teams in a relay race-style, in which each team or department is responsible for a specific aspect of the overall process, passing their work or results on to the next team in line. As is the case with any relay race, effective communication and co-ordination between team members are crucial to ensuring a smooth handoff and successful completion of the race, or in the case of OOH advertising, the campaign. OOH advertising professionals must navigate various communication tools and platforms to stay connected with colleagues, clients, and stakeholders, adding another layer of complexity to their workload.
In Other News
In an era where the customer experience reigns supreme, Watsons, the flagship health and beauty brand of AS Watson Group, has made a bold move to innovate the customer experience across 15 markets in Asia, Europe, and the Middle East.
Orange juice brand Tropicana has rebranded its identity and packaging to highlight what makes Tropicana “THAT Juice”. Done in collaboration with independent design agency Sunhouse, the initiative sets a course for a vibrant future and looks to celebrate the brand’s heritage. In addition, the rebrand aims to reinforce the message that “Not all juices are created equal”.