THE CLIENT:
Institut Jantung Negara (IJN), is a leader in the field of cardiovascular and thoracic care. Renowned locally and regionally, IJN has come to represent innovation and quality in cardiac treatment. Its standing as a leader in the industry has been cemented by its commitment to remaining at the forefront of medical developments.
OBJECTIVE:
Our goal was to elevate brand awareness among Malaysians and encourage them to take proactive steps towards their health by driving conversions for our health screening package.
OUR APPROACH:
We launched the “Run Right” campaign, a unique running workshop designed to educate participants on heart health and overall wellness. The campaign was more than just a workshop; it was an immersive experience that combined practical exercise with essential health education.
The campaign generated substantial buzz, with the IJN truck becoming a focal point of attention. Its presence in various locations not only drew crowds but also sparked conversations about heart health and the importance of regular screenings. This visibility translated into increased interest in IJN’s health screening packages, as more Malaysians recognized the value of staying proactive about their health.
Through the “Run Right” campaign, we didn’t just build brand awareness; we created a community of health-conscious individuals, equipped with knowledge and tools to lead healthier lives. Join us in our journey towards a healthier Malaysia, where every step counts, and every heartbeat matters.
