Demojo’s Tabloid Tuesday – Issue #10

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

WhatsApp adds disappearing voice messages

Meta is introducing disappearing voice messages to WhatsApp, which will allow users to send a voice message that can only be listened to once before it disappears, similar to the “View Once” option for photos and videos introduced in 2021.

Meta releases multiple new AI updates

Meta AI, Meta’s generative AI experience, is gaining new capabilities, including the ability to recreate new AI images with its “Reimagine” feature. It allows users to share META AI generated images with their friends, who can then layer further prompts and create a brand new image in the process. Friends can then go back and forth, recreating the image with multiple prompts as they try to one-up each other with even wilder ideas.

Threads is rolling out tags feature globally

Threads got a major update last week with the platform rolling out its tags feature. Last month, Meta, which owns Threads, tested the new feature in Australia and, following its success, has now begun rolling it out worldwide. Unlike hashtags, people can use a phrase with spaces in it, along with special characters, and even emojis can be tags! To avoid any cheeky tag spamming, only one tag per Thread will be allowed.

That’s enough social news for now, so let’s move on over to other marketing news.

These are the biggest rebrands we have seen in 2023

Trends and consumer preferences come and go quickly especially in this digital age. One way that many brands can continue to stay relevant is through rebranding efforts to reposition themselves within their current markets, expand into new ones and broaden their appeal. Across 2023, MARKETING-INTERACTIVE has tracked some pretty impressive rebranding efforts by major brands such as Pepsi, AirAsia, Sentosa and more.

In Other News

Adidas has officially landed on Roblox with a digital collection, highlighting self-expression, creativity and user experience by fusing fashion with gaming. As part of the experience, adidas has created a range of apparel that embodies the playful, imaginative, and visually bold spirit of Roblox, while staying true to adidas’s contemporary and performance-driven character.

In case you missed it, Malaysia’s Penyedia Infrastruktur Telekomunikasi Malaysia (PPIT) and Indonesia’s Asosasi Pengembang Infrastruktur dan Menara Telekomunikasi (ASPIMTEL) have partnered to sign a Memorandum of Understanding (MoU) for cross-country knowledge sharing and mutual discussion.