Demojo’s Tabloid Tuesday – Issue #17
Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:
Instagram adds video cutout option to create animated stickers
Instagram has expanded its new Cutout sticker option to also include videos, enabling you to create animated stickers from any video clip posted in the app. This could provide people with more creative options, through the creation of individual stickers of various post elements, that you can then share over and over again in your own Stories and Reels.
Assessing the state of Twitter alternatives and the future of the microblogging space
X remains the real-time social network to beat around live sports, TV show chatter, and, for better or worse, political debate. Essentially, Elon altered the user experience enough to fracture the app, but it remains functionally viable in most aspects. This means that X has already beaten the odds, given that many projected that the platform would collapse in on itself after Musk culled 80% of its staff. So what comes next for X?
Elon’s key strength is optimism, and projecting large-scale future tech developments, which he’s able to maintain as a focus, despite all logic and evidence suggesting that such goals will not be met. Within this, his ‘everything app’ plan, which he originally hatched in the early 2000s, is outdated, unviable, unworkable, and unwanted in many aspects. It’s hard to see Elon making payments and banking both foundational elements of a new X app, while doing so with far fewer resources also seems unrealistic.
LinkedIn launches new Media Planning API
LinkedIn has launched a new Media Planning API, aimed at agency partners, which will provide data directly sourced from LinkedIn’s platform, including user insights, to assist in strategic campaign planning. That’ll provide more information to build your strategy, using actual, real-time data signals that can provide you with a better picture of likely reach, ROI, and more.
That’s enough social news for now, so let’s move on over to other marketing news.
5 interesting stats to start your week
Over 9 in 10 (93%) women working in the marketing and communications industry say that a lack of work-life balance has negatively impacted their mental health in some way, according to statistics from the professional network Bloom UK. Over 4 in 5 (83%) say they have experienced physical health issues as a result of a poor work-life balance, with over two-fifths (43%) reporting symptoms of stress, anxiety or burnout. Inflexible working arrangements and an unsustainable workload are large contributors to these poor work-life balances.
In Other News
Chinese New Year snacks are one of our guilty pleasures when celebrating CNY (What’s diet anyway, right?). But, did you know that they actually hold meaning in them?
Mohd Fazre Sulaiman from the Maran Traffic Investigation and Enforcement Department in Pahang was recently seen lifting a puppy from a drain. The photographs of the incident were uploaded on PDRM’s official Facebook, which then garnered a lot of attention from netizens. Netizens have praised Mohd Fazre for his actions with one netizen saying, “You are a gem! Thank you sergeant.”