Demojo’s Tabloid Tuesday – Issue #22

Every week, we will be sharing news related to the marketing industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

 

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram has officially launched its “Ads with Promo Codes” option to all brands globally today, providing another consideration for your IG campaigns.

 

Advertisers can now entice potential buyers with promo codes listed in the caption, which can then be applied in the checkout process. This will help to drive sales from your IG promotions, while also providing you with another way to track your IG sales directly. 

 

Meta notes, “Advertisers who used this feature had a 9.1% median reduction in cost per purchase in their campaigns and a 10.1% median increase in conversions.”

 

YouTube Launches New AI Disclosure Requirements For Uploads

YouTube is expanding its disclosures around AI-generated content with a new element within Creator Studio where creators will have to disclose when they upload AI-assisted content that’s been made with AI tools. 

 

Creators will be required to check a box when the content that is being uploaded “is altered or synthetic and seems real”. This is to avoid deepfakes and misinformation via manipulated or simulated depictions. And if you don’t add it, YouTube will help to add one if it detects the use of synthetic and/or manipulated media in the content you posted.

 

Reddit Launches Free Form Ads Which Replicates The Look Of Organic Posts 

Reddit announced a new ad format which is called, “free form ads”, which are designed to look like organic Reddit posts, but brand names are in place of the username with the ‘Promoted’ tag.

 

You may know this as “Native Advertising”, in which advertisements appear the same as the media format of the app. They’re essentially designed to be more organic looking as they’ll feel native to the platform and the formats in which users engage with. Reddit says that it has been proven effective in testing, with “Native Advertising” outperforming all other ad types in average CTR by 28% while driving increased community engagement.

 

TikTok Adds More Options To Simplify Commerce Promotions In The App

Despite user concerns regarding in-stream shopping, TikTok pushes through and remains focused on building out its in-app commerce elements. This is because of the success it has seen on Douyin, TikTok’s Chinese sister app. Last year, Douyin drove more than $270 billion in direct product sales, which is an increase of 60% from 2022. 

 

That’s why TikTok is pushing in-app commerce elements in the Western market, in hopes of successfully achieving what Douyin has already achieved.

 

That’s enough social news for now, so let’s move on to other marketing news.

 

This Chrome Extension Blocks Food Ads During Ramadan

Did you know this? There’s a Chrome extension that blocks all food-related content on users’ browsers from sunrise to sunset. This interesting extension was created by independent creative agency, UltraSuperNew Singapore. This extension is meant to provide a virtual respite from “relentless culinary temptations,” so that those who are fasting can keep their mind focused on what matters in this holy month.

 

In Other News

 

We are currently in our second week of fasting, how has everyone been holding up? Do you look forward to the feast after sunset? Have you ever wondered what the dishes are like from countries other than Malaysia? Here are 11 buka puasa dishes from 11 different countries. Maybe you’ll want to try it out for yourself too this month?

 

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire” with an immersive trailer and it might start changing the entertainment industry.

 

Demojo’s Tabloid Tuesday shares with you relevant marketing news that may be of interest to you every Tuesday. Want to know more? Contact us here.