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Demojo’s Tabloid Tuesday – Issue #25

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:


TikTok reportedly launching new photo app to rival Instagram

TikTok is reportedly taking on Instagram with a new photo app soon to launch called TikTok Notes. The company said it is working on a dedicated space for images and text content. Some users have received notifications stating that their photo posts will be shared to the new app unless they opt out.


Meta trials AI chatbot across WhatsApp, Instagram and Messenger

Meta has begun trials across WhatsApp, Instagram and Messenger in India and parts of Africa with its AI chatbot, Meta AI. Both markets have high user bases with India being Meta’s largest market globally. Meta AI was unveiled in September 2023 as an AI chatbot with the ability to answer user queries and generate images from text prompts.


Instagram adds new features to Reels, Stories and Notes

Instagram has added a new feature to Reels and Stories which allows users to turn any photo or video in their camera roll into a custom sticker. Stickers created from a video will be animated. New features are also being added to Notes to allow users to pose prompts their friends can respond to. Notes will also soon appear on users’ IG profiles for 24 hours.


That’s enough social news for now, so let’s move on to other marketing news.


Navigating the headlines: Why marketers need to remain agile and top-of-mind

With the world bracing for a noisy and eventful 12 months full of political campaigns, brands and marketers are gearing up for a year where their communications vehicles will have to work even harder to cut through the chaos. While we know that in theory, it is important for brands to stay top-of-mind during transitionary periods, in practice that often tends to be different.


In Other News


Hospitality company Accor has launched a new campaign “For ALL the travellers in you” to showcase Accor’s brands and destinations. The global campaign leverages storytelling and dynamic content creation and aims to revolutionise how the hospitality industry connects with consumers. It is also set to deliver tangible business outcomes, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences, it said.


Heineken has partnered South Korean laundromat franchise WashEnjoy to turn 24-hour laundromats into all-night sports bars for fans to watch the UEFA Champions League as it aims to make football more inclusive.