Demojo’s Tabloid Tuesday – Issue #27

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:

 

Pinterest reveals summer travel trends

Pinterest has released its summer travel report, highlighting travel trends emerging on the platform. The platform has recorded  over one billion travel-related searches and over 10 billion travel saves in the past year alone. And, 8 out of 10 weekly Pinterest users turn to Pinterest to plan their summer vacations.

 

Threads releases mute filters and updates controls for quote posts

Threads is launching a feature for users to filter out words and phrases from their feeds and mentions. The “Hidden Words” feature will automatically mute common words, phrases, and emojis that might be offensive to users. Users can add their own custom words and phrases in the settings which can be changed and removed at any time.

 

TikTok tests AI avatars

TikTok is testing a new AI integration where users are prompted to create an “AI-moji”. The “AI-moji” feature allows users to scan their face and create a cartoon avatar within the app. The avatar can then be used to react to Stories, messages, and as stickers in chats.

 

That’s enough social news for now, so let’s move on to other marketing news.

 

Jobstreet uses animals to highlight the difficulty of job hunting in hilarious campaign

Employment marketplace Jobstreet by SEEK is using animated animals to convey the increasingly complex jungle of job seeking and hiring in a new region-wide brand campaign. Titled ‘Better Matches’, the campaign features a series of videos depicting a giraffe, lion and sloth working in mismatched jobs that do not align with their inherent traits which leads to unforeseen consequences.

 

In Other News

 

Malaysian supermarket chain Jaya Grocer is partnering with tech platform Grab to leverage its advertising arm, GrabAds, for a unified omnichannel advertising solution that can be utilised across all its brands.

 

More than two-thirds of the world’s population now use the Internet, with social media once more proving that it is not going anywhere. Today’s online world currently boasts 5.07 unique social media identities, with 37 million users created in the last quarter.