Demojo’s Tabloid Tuesday – Issue #30
Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:
LinkedIn adds more AI tools and a premium ad spot
LinkedIn is launching a new sponsorship program called “The Wire” for brands to run in-stream video ads alongside publisher content. Brands will be able to choose specific pre-roll placements with respected publishers such as Bloomberg, Forbes, NBCUniversal, and The Wall Street Journal.
Threads adds customisable For You feeds
After launching its new customisable desktop last week, Threads is now making it easier for users to signal which kind of posts they want to see on the platform. Users can swipe right on a post to like it or swipe left to signal they are not interested. Threads will then show more posts similar to the ones swiped right on, and fewer of those swiped left on.
TikTok tests message streaks
TikTok is testing streaks on messages in limited markets and with select users. Users will receive a streak badge, in the form of a flame emoji, when they have DM’d someone for more than three days in a row. A streak will end when neither person sends a message within 24 hours of the last message. TikTok will also give users a nudge when their streak is about to end. If you would rather opt out of this you can turn the feature off through the app’s Privacy settings.
That’s enough social news for now, so let’s move on to other marketing news.
Why brands view micro-influencers as the new ‘sweet spot’
Influencer marketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers.
In Other News
Malaysian carmaker Proton’s brand sentiments have taken a hit from 10.8% positive and 17% negative to 5.2% positive and 44.4% negative after it mislabelled Sabah and Sarawak on the map during a recent presentation.
Menstrual hygiene brand Kotex Malaysia has taken over 32 stores in the country as part of its company-wide national trade campaign for its Kotex Overnight Panties range.