Demojo’s Tabloid Tuesday – Issue #31
Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:
Snapchat celebrates Euro 2024
Snapchat has released a range of Lens and activations for users to celebrate Euro 2024. There are 20 AR lenses that “encourage Snapchatters to turn all their emotions and reactions to the action on the pitch, into memes to share with their friends and family” in the app.
Pinterest users can now turn boards into videos
Pinterest will now allow users to create videos of their Pinterest boards. The feature was launched after Gen Z Pinterest users were seen manually sharing their boards on TikTok by posting screenshots or using the green screen effect.
Meta begins rolling out AI characters for creators
Meta has announced that it will begin to publish AI characters made by creators on Instagram. The test will start in the U.S. and will primarily appear in messaging. The characters will also be clearly labelled as AI. Creators can make their AI characters using the Meta AI Studio and they are designed to help them interact with their community.
That’s enough social news for now, so let’s move on to other marketing news.
How brands can stay top of mind through bold branding in a digitally cluttered space
In today’s digitally cluttered space, brands find themselves needing to be bold in their creativity to stand out, make themselves memorable and earn consumer dollars. At the same time, brands must meet their business objectives and manage the risks of potential backlash while also stretching their creative muscles.
In Other News
Telekom Malaysia’s (TM) Unifi is asking Malaysians to choose a connected universe in its newest nationwide campaign. Centering its recently rolled out suite of convergence offerings called ‘Unifi Universe’, the campaign aims to demonstrate how the brand’s portfolio of products converges into a seamless ecosystem.
The organiser of the 2024 World Olympic Day celebration, MY Creative Moments, has reportedly apologised to the Olympic Council of Malaysia (OCM), the Ministry of Youth and Sports (KBS) and sports fans of the country for the “flawed” launch of Malaysia’s Olympic attire.