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Demojo’s Tabloid Tuesday – Issue #9

Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines:


Reddit updates its ads formats

Reddit has launched two new ad formats into its Conversation Placement ad space – the ads that appear within a Reddit conversation thread, appearing below the original post and above the first comment.


Threads could be coming to the EU soon

Meta is reportedly preparing to launch Threads in the EU this month – but with a few alterations due to EU regulations. For example, Threads may offer a view-only mode that does not require an account to use it. The EU has strict guidelines around data collection, so if and when Threads progresses its monetisation plans, this would need to be taken into account.


TikTok launches artist accounts

Last week, TikTok launched artist accounts on the platform. These accounts can be activated by any musician and they come with tools to help reach new fans, while increasing engagement with existing ones.


That’s enough social news for now, so let’s move on over to other marketing news.


How brands can maximise the effectiveness of their music marketing spend

From Coca Cola’s “jingles” or Apple’s integration of trending songs in their commercials, to local brands such as HKTVmall or Tamjai Samgor which recently created a music video to promote their campaigns, we can see that sound is playing a more significant role in the marketing mix of a campaign.


In Other News

Telco company CelcomDigi has handed its media duties to OMD Malaysia for three years following a pitch that was called in August this year. In October this year, CelcomDigi worked with OMD to execute a brand campaign that will run for the ongoing quarter. The telco was formed last December following a merger between Celcom and Digi and it recently unveiled its new brand spirit, “Create a world inspired by you” along with a new logo.


In case you missed it, Prime Minister Anwar Ibrahim’s administration and Malaysia’s mobile network operators (MNO) are reportedly arriving to a deal that will pave the way for a second operator as the country plans to roll out its fifth generation (5G) wireless network.