NTPM is Malaysia’s household name for paper good. Among the brands under NTPM umbrella is Diapex – the baby’s choice! in an industry with ever competitive brands, it is imperative that the Diapex stays relevant and provides value through quality goods.
the baby’s choice
Competing in a fierce market, we differentiate our creative content by focusing on diaper care and bonding through visuals that encourages engagement. To date, we have facilitated multiple nationwide contests.
Parenting tips
Showcased the highlights of Joe Chang’s Youtube content and KOL engagement to boost Diapex online presence.
This also rode on the coattail of the e-commerce sales campaign (such as 11.11) that boosted and increased sales.
Results:
500K++
IMPRESSIONS
5K