A 360 rebranding campaign aligned with global direction strengthening new brand position and comprehensive product offerings.
A Dunkin' Good Time
A Dunkin' Good Time
A 360 rebranding campaign aligned with global direction strengthening new brand position and comprehensive product offerings.
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Keep It Dunkin’
The donut brand follows its international sibling’s footsteps and rebrands itself to “Dunkin” introducing its new product offerings.
Started with social teaser campaign, we create anticipation and curiosity among consumers.
For the media launch, a newsworthy donut wall consisting of 533 pieces of real donuts was propose and build by us. The wall managed to catch the attention of both media and public.
To further push the fun and vibrant spirit of Dunkin’, we run a coffee centric campaign across digital and in-store to strengthening its new brand position.
Keep It Dunkin’
The donut brand follows its international sibling’s footsteps and rebrands itself to “Dunkin” introducing its new product offerings.
Started with social teaser campaign, we create anticipation and curiosity among consumers.
For the media launch, a newsworthy donut wall consisting of 533 pieces of real donuts was propose and build by us. The wall managed to catch the attention of both media and public.
To further push the fun and vibrant spirit of Dunkin’, we run a coffee centric campaign across digital and in-store to strengthening its new brand position.
RESULT
300++
Guest Attendance
Lost Count
Impression
3,000,000++
Donut Consumed
RESULT
300++
Guest Attendance
Lost Count
Impression
3,000,000++