The campaign seeks to ride on the Spider-Man hype to boost sales and awareness through tactical strategies.
Among the marketing efforts were roadshows, cinema ads, and creative content on social media (Instant Experience, Carousel and postings)
Spider-man Take-over
Spider-man Take-over
The campaign seeks to ride on the Spider-Man hype to boost sales and awareness through tactical strategies.
Among the marketing efforts were roadshows, cinema ads, and creative content on social media (Instant Experience, Carousel and postings).
MEET THE SPIDEY
Introducing the new spiderman donut, promotional content and campaign are essential to grab the attention of targeted audience and turn into conversion.
We entice consumer spending with ‘Buy and Win’ campaign. Contest mechanics are presented creatively through Facebook’s Instant Experience format and a microsite that facilitates all contest information.
In-store collaterals are also design consistently in outlook and information of campaign.
To further enhance physical store footprint, we get the official Spiderman to meet and greet with public in Dunkin’ outlet across different states. Freebies are given out to in-store consumer.
MEET THE SPIDEY
Introducing the new spiderman donut, promotional content and campaign are essential to grab the attention of targeted audience and turn into conversion.
We entice consumer spending with ‘Buy and Win’ campaign. Contest mechanics are presented creatively through Facebook’s Instant Experience format and a microsite that facilitates all contest information.
In-store collaterals are also design consistently in outlook and information of campaign.
To further enhance physical store footprint, we get the official Spiderman to meet and greet with public in Dunkin’ outlet across different states. Freebies are given out to in-store consumer.
Result
400++
Total Contest Entries
20
Happy Winners
2 mil++
Total Reach
400++
Total Contest Entries
20
Happy Winners
2 mil++