Universal Studios Singapore Halloween Horror Nights Campaign

THE CLIENT: 

Universal Studios Singapore is Southeast Asia’s first and only Universal Studios theme park. The park is packed with adrenaline-pumping rides, interactive shows and a wide variety of exciting attractions based on the blockbuster movies and television series we know and love so well. 

OBJECTIVE:

As Resorts World Sentosa unveiled the 10th edition of Halloween Horror Nights, our mission was to generate buzz and drive ticket sales among the young, thrill-seeking crowd.

OUR APPROACH:

To captivate our target audience and build anticipation, we launched an experiential guerrilla marketing campaign* centred around the “Horror Door” installations. These eerie portals appeared across popular shopping malls in Johor Bahru, strategically placed near colleges to capture the attention of students and young adults.

To amplify our reach, we crafted custom PR kits tailored for influencers and media personalities. These kits were packed with spooky goodies and exclusive previews, enticing them to share their experiences and build excitement among their followers. The influencers’ posts and media coverage created a ripple effect, spreading the word far and wide about the upcoming horrors awaiting at Universal Studios Singapore.

We successfully generated significant hype and anticipation, drawing young audiences closer to the thrills and chills of Halloween Horror Nights.