THE CLIENT:
NTPM, a household name in Malaysia for paper goods, encompasses brands like Royal Gold, Premier, Diapex, and Intimate.
OBJECTIVE:
Drive engagement, boosting sales and brand awareness through strategic and tactical efforts.
OUR APPROACH:
Recognising the diverse product range under NTPM, we proposed the ‘Family Hygiene Day’ campaign, targeting Malaysian families of all ages. This campaign was designed to resonate deeply with family values and hygiene, forming the core of our communication strategy.
To achieve widespread engagement, we developed all communication materials rooted in the family context, which were then utilised across digital platforms and print media. This ensured that our message reached a broad audience, highlighting the importance of family hygiene.
We launched a nationwide sales campaign aimed at enhancing sales performance and brand awareness. Social media posts played a crucial role in extending our geographical reach, connecting with families across Malaysia.
To further boost sales and engagement, we followed up the on-ground campaign with a ‘Spend & Win’ contest. This initiative encouraged families to participate actively, rewarding them for their loyalty and promoting our wide range of hygiene products.
Through the ‘Family Hygiene Day’ campaign, NTPM successfully brought families together, emphasising the importance of hygiene while driving sales and strengthening brand loyalty.
