noplace hits No. 1 on the App Store

New social media app noplace hit the No.1 spot on the App Store last week. The platform was previously invite-only but since opening to the public, downloads have soared. The text-only platform uses AI to feed users the most relevant updates based on their interests.

Snapchat releases new personalisation features

Snapchat is introducing a host of updates for Snapchat+ subscribers to further personalise their accounts. First up, subscribers can design a personalised house on Snap Map that friends will be able to see when they share their location. They can design their house however they wish including choosing its style, colours and more.

YouTube releases a copyright sound eraser tool

YouTube has released a tool to easily remove copyrighted music from creator’s videos without impacting other audio in the video. YouTube has been testing the tool for a while and uses AI to specifically detect and remove copyrighted songs.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands need (much) better digital shelves?

The days of linear shopping are over. Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth.

In Other News

Guardian MY is organising a new ‘Love is in the Hair’ activation from July 10 to 28 at several shopping malls in the Klang Valley. Whimsically named called the ‘hair playground’, the activation reportedly includes a sensorial experiential event where guests can engage with expert consultants on any questions they have about hair care, such as hair loss, colouring and more.

Pitching is undoubtedly a demanding process and discovering that you haven’t secured the pitch can be quite discouraging. Some companies sit down with agencies to offer insights and reasons behind their decision and why they were unsuccessful, but there have been instances where agencies are left in the dark for months, wondering what ever went wrong.

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Tumblr launches Communities feature

Tumblr is launching a “Communities” feature which will offer a dedicated space for users to connect with others on different topics, outside of Tumblr’s main dashboard. These will be “semi-private” areas on the platform with moderators and privacy settings. The feature is still in development but users can now request to create a new community and be added to a waitlist. There are currently over 5,800 communities on the waitlist.

Instagram introduces new features for Notes

With more and more Gen Z users making the most of Instagram’s Notes feature, the platform is adding new capabilities to Notes. First up, “Notes Prompts,” will allow users to start conversations based on templated questions. For example, users can ask questions like “What music are you listening to right now?” on Notes and friends can directly respond to it. Instagram is also adding a “Like” option and users will be able to add @ mentions to Notes.

YouTube launches its free games catalogue to all users

YouTube is rolling out its free games to all users on both the platform’s app and home page. The “Playables” feature was made available for Premium subscribers last November. There are currently over 75 minigames in YouTube’s catalogue including Angry Birds Showdown, Trivia Crack and Words of Wonders. Users that play the games will be able to save game progress and track their best scores.

That’s enough social news for now, so let’s move on to other marketing news.

Darlie MY highlights the power of a smile with new campaign

Oral care brand Darlie Malaysia has partnered with creative agency FCB SHOUT to highlight the power of a smile with a new brand campaign. The campaign comes with the brand’s new tagline “Closer with a smile”, which was developed in line with the oral care brand’s new regional strategy. The tagline, which was conceived by FCB SHOUT for Darlie in all its Southeast Asian markets, reinforced the brand’s purpose of “inspiring the confidence to connect”.

In Other News

Google has invested US$2 billion in Malaysia to accelerate digital transformation in the country. This includes the development of its first Google data centre and Google Cloud region to meet the growing demand for cloud services locally and around the world.

Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according to a report by global financial technology platform for business Adyen.  The report is based on a survey of over 38,000 shoppers and 13,000 merchants across 26 markets.

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Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices. 

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram has officially launched its “Ads with Promo Codes” option to all brands globally today, providing another consideration for your IG campaigns.

Advertisers can now entice potential buyers with promo codes listed in the caption, which can then be applied in the checkout process. This will help to drive sales from your IG promotions, while also providing you with another way to track your IG sales directly. 

Meta notes, “Advertisers who used this feature had a 9.1% median reduction in cost per purchase in their campaigns and a 10.1% median increase in conversions.”

YouTube Launches New AI Disclosure Requirements For Uploads

YouTube is expanding its disclosures around AI-generated content with a new element within Creator Studio where creators will have to disclose when they upload AI-assisted content that’s been made with AI tools. 

Creators will be required to check a box when the content that is being uploaded “is altered or synthetic and seems real”. This is to avoid deepfakes and misinformation via manipulated or simulated depictions. And if you don’t add it, YouTube will help to add one if it detects the use of synthetic and/or manipulated media in the content you posted.

Reddit Launches Free Form Ads Which Replicates The Look Of Organic Posts 

Reddit announced a new ad format which is called, “free form ads”, which are designed to look like organic Reddit posts, but brand names are in place of the username with the ‘Promoted’ tag.

You may know this as “Native Advertising”, in which advertisements appear the same as the media format of the app. They’re essentially designed to be more organic looking as they’ll feel native to the platform and the formats in which users engage with. Reddit says that it has been proven effective in testing, with “Native Advertising” outperforming all other ad types in average CTR by 28% while driving increased community engagement.

TikTok Shopping Is An Emerging Marketing Tool

TikTok Adds More Options To Simplify Commerce Promotions In The App

Despite user concerns regarding in-stream shopping, TikTok pushes through and remains focused on building out its in-app commerce elements. This is because of the success it has seen on Douyin, TikTok’s Chinese sister app. Last year, Douyin drove more than $270 billion in direct product sales, which is an increase of 60% from 2022. 

That’s why TikTok is pushing in-app commerce elements in the Western market, in hopes of successfully achieving what Douyin has already achieved.

That’s enough social news for now, so let’s move on to other marketing news.

This Chrome Extension Blocks Food Ads During Ramadan

Did you know this? There’s a Chrome extension that blocks all food-related content on users’ browsers from sunrise to sunset. This interesting extension was created by independent creative agency, UltraSuperNew Singapore. This extension is meant to provide a virtual respite from “relentless culinary temptations,” so that those who are fasting can keep their mind focused on what matters in this holy month.

In Other News

We are currently in our second week of fasting, how has everyone been holding up? Do you look forward to the feast after sunset? Have you ever wondered what the dishes are like from countries other than Malaysia? Here are 11 buka puasa dishes from 11 different countries. Maybe you’ll want to try it out for yourself too this month?

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire” with an immersive trailer and it might start changing the entertainment industry.

Demojo’s Tabloid Tuesday shares with you relevant marketing news that may be of interest to you every Tuesday. Want to know more? Contact us here.

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