THE CLIENT:
LaLaport Bukit Bintang City Centre, is a Japanese lifestyle shopping centre in the heart of KL.
OBJECTIVE:
We were tasked to create a campaign that would not only boost footfall and in-mall conversions but also leave a lasting impression on visitors, making their experience both memorable and rewarding.
OUR APPROACH:
We envisioned a vibrant “spend and win” contest that seamlessly combined digital and on-ground experiences. The campaign was designed to captivate and engage, blending the elegance of Japanese culture with the joy of celebration.
Imagine strolling through Lalaport on a beautiful Mother’s Day, greeted by stunning visuals that transport you to the heart of Japan. Traditional elements meet modern design, creating an atmosphere that feels both festive and serene. Every corner of the mall tells a story, inviting you to participate in the excitement.
With every purchase, you are given a chance to win fantastic prizes, adding an element of surprise and delight to your shopping experience. Digital platforms keep you informed and engaged, while in-mall interactions ensure you feel part of something special.
