Mental Health Awareness Month: Why Brands Must Care (and How to Do It Right)
May marks Mental Health Awareness Month, and for brands, it’s more than just another calendar moment. With growing awareness around psychological well-being, companies now have both a powerful opportunity and a responsibility to show up with empathy, authenticity, and purpose.
When Labour Day Meets Mental Health Month: What Workers Really Need
Every year, 1st May reminds us of workers’ rights and the value of fair labour. This year, with Labour Day coinciding with Mental Health Awareness Month, it’s the perfect moment to ask: are we truly supporting the people who keep
What is A/B Testing and How Does it Work?
Ever wondered if your landing page could perform better with a different headline, button colour, or even layout? Or perhaps if tweaking a few words could skyrocket your sales? That's exactly where A/B testing comes into play—your secret weapon to improving
ESG Amongst Eco-Conscious Consumers: What Brands Need to Know
Let’s be real—selling great products or services is no longer enough. If your brand isn’t walking the talk when it comes to sustainability, today’s savvy consumers are going to swipe left. Millennials and Gen Z especially are dialled in, tuned
Traditional vs. Modern Marketing: A Battle or a Blend?
Marketing has transformed dramatically over the years. TV commercials, billboards, and print ads once dominated the landscape, but now YouTube ads, social media campaigns, and influencer marketing lead the way. Does this mean traditional marketing no longer matters? Absolutely not! The
5 April Fools’ Pranks That Accidentally Became Genius Marketing Innovations
April Fools' Day has long been a playground for creative marketers, but some pranks transcend mere jokes and become unexpected business breakthroughs. What begins as a humorous concept can sometimes evolve into a groundbreaking product that captures consumers' imagination and
5 Marketing Tactics That Can Increase Conversions by 300%
If you’re looking to skyrocket your sales and maximise customer engagement, you need more than just a good product—you need smart marketing tactics that drive action. Whether you’re running an e-commerce business, a SaaS company, or a service-based business, these
Case Study: How Demojo Increased Participants by 2.8 times in Faber-Castell’s Young Artist Award 2024
Client Background Faber-Castell is globally recognised for its high-quality writing and art supplies. Catering to all ages and skill levels, the company offers a wide range of products, encouraging artistic exploration and discovery. Beyond providing tools for creativity, Faber-Castell continuously seeks
From Ad to Impact: Case Studies of Creative Campaigns That Captured Hearts
Great advertising isn’t just about selling a product—it’s about making a lasting impression. The most creative advertising campaigns don’t just boost sales; they spark conversations, shape culture, and create emotional connections. In this article, we’ll explore some of the most
How to Align Marketing Strategy with Brand Values
In today’s competitive market, having a strategic marketing strategy is more than just driving sales—it’s about creating a brand that resonates with your audience. When your marketing strategy aligns with your brand values, you build trust, foster loyalty, and create