An integrated campaign fto launch the latest Amazfit smartwatch.
We kickstart the launch with a pre-launch media meet up as an exclusive teaser event for the invited media, influencers, and fans prior to the official product launch.
Riding on their influence, we then ran a social media contest that gave their followers the opportunity to win the featured product to further enhance the engagement.
#BuildToEmpower
#BuildToLast
On the official launch date, we deploy out-of-home advertisement on through LED billboards across multiple location in Klang Valley.
#UpYourGame
Followed by a virtual launch on Facebook, Shopee.
The launch is then followed up with a series of digital efforts on social media and digital PR to enhance the outreach.
Results:
40++
MEDIA ATTENDANCE
3
LUCKY DRAW WINNERS
P&C