The contest aims to cultivate creativity in young Malaysian talents by providing them invaluable knowledge and learning throughout the programme’s journey.
A well-received theme has been introduced: “Better World, Better Me” to facilitate the importance of preserving the earth to make it a better place to live for all generations.
Digital campaign
We developed campaign microsite and series of social media contents raise awareness of the integrated campaign. To further enhance the engagement, we organise virtual workshops that is exclusively for the contest participants guided by art experts.
Virtual Event
The campaign ended on high note in a virtual grand award ceremony. All awards have been presented to the winners via live streaming.
Results:
5Mil++
IMPRESSIONS
5K
PARTICIPANTS
21