An integrated campaign in conjunction with PUNB’s 30th anniversary celebration to fortify and refresh PUNB’s position as a entrepreneurship enabler amongst Bumiputera entrepreneurs.
We launched the campaign based on the concept of “Hero for Heroes” with the aim to amplify and strengthen the community.
ikon inspirasi impian
We also brought the community together through a virtual learning with experts in the industry. The Prime Minister officiated the event, which was followed by sharing sessions led by the industry experts.A dedicated website and registration system have been developed to ensure a smooth user experience.
IMPUNB
During the final phase, we ended the campaign on a high note with a “Tag & Win” contest, where we called out all the “heroes” to share their entrepreneurship journey on social media.
We utilised the user generated content to further maximise the outreach of the campaign, as well as to create excitement in the community.
Results:
4Million
IMPRESSIONS
60%
INCREASE IN ENGAGEMENT
55%