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Your Everyday Ingredients

Malaysia’s iconic canned sardine product pushes its digital presence with content that is relevant and engaging with the brand’s targeted audiences with a pinch of humor.

Your Everyday Ingredients

Malaysia’s iconic canned sardine product pushes its digital presence with content that is relevant and engaging with the brand’s targeted audiences with a pinch of humor.

A variety of local recipes featuring King Cup products laid out

Loaded with localized charm

We sprinkled creativity, localized charm and effective strategies to further push the household name King Cup to boost its digital presence across the country with a fixed key concept that is “Your Everyday Ingredients”.

Loaded with localized charm

We sprinkled creativity, localized charm and effective strategies to further push the household name King Cup to boost its digital presence across the country with a fixed key concept that is “Your Everyday Ingredients”.

King Cup social media ads portraying food-themed animated characters and a smartphone screen showing one of the ad

A fishy tale of love

A series of light & casual comics was published to entertain target audiences and break away from too much brand marketing. As shown from the response, it has gained high traction.

A fishy tale of love

A series of light & casual comics was published to entertain target audiences and break away from too much brand marketing. As shown from the response, it has gained high traction.

RESULT

100,000++
People Reached
18,000++
Total Engagement