Meta adds new AI image tools

Meta is expanding its AI capabilities with its new generative selfies feature. “Imagine Yourself” can create an image based on an uploaded photo and a prompt. These can include options such as “imagine me surfing” or “imagine me on a roller coaster”, but the options are endless.

YouTube adds a host of new features

YouTube has added a “Save Music” feature that will allow users to save audios to their chosen sounds folder within the app. The sounds can then be easily found again or reused on the user’s own videos. YouTube has also expanded its Inspiration tab to now provide AI-generated content tips and ideas. Creators can enter a topic into the search bar and YouTube will generate ideas based on what channel viewers are likely to want to see.

X launches new AI user summaries

X has added a new “More About This Account” feature to its Grok AI model. The feature, currently only available to paid X members, appears when users hover their cursor over a handle or display name on the web. Once clicked, the feature will then generate an AI-generated synopsis of the user.

That’s enough social news for now, so let’s move on to other marketing news.

5 search tips by Digital Marketing Asia opening speaker Neil Patel

In the ever-changing digital marketplace, standing out can seem impossible. Yet, one strategy consistently proves to be a game-changer and that is the optimisation and use of search engine optimisation (SEO). According to Neil Patel, a digital marketing expert and co-founder of Neil Patel Digital, SEO isn’t just about getting to the top of search engine results—it’s about ensuring your business can thrive in a competitive landscape.

In Other News

Porsche has released a new campaign film for its new all-electric Porsche Maca, written, co-directed by and starring global superstar Dua Lipa. The film starts with Dua Lipa asking how she would direct a Porsche ad. She then goes on to describe her ideal Porsche ad, which materialises scene by scene.

Cathay Pacific has partnered with creative agency VCCP Singapore to unveil a new inflight safety video that showcases Hong Kong’s iconic elements as the backdrop for passengers.

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On 22nd July 2024, CNBC reported that this decision essentially boils down to Google’s feeling that the marketing industry was not ready for this change.

Hold up, but before that..what are third-party cookies?

What Are These Third-Party Cookies That Aren’t In Bakeries?

Believe it or not, these third-party cookies are tracking you everywhere!

Third-party cookies are little pieces of data that get stored on your device by websites other than the one you’re currently visiting. They’re often used by advertisers, social media platforms, and analytics companies to track what you’re doing online and to build a profile of your browsing habits. Here’s how they work:

How They Work

Setting the Cookie: When you visit a website, it might include content from other companies, like ads or social media buttons. These companies can set their own cookies on your browser.

Tracking You Across Sites: As you hop from site to site, these third-party cookies can track your activity across different websites. This helps the companies figure out what you’re interested in.

Building User Profiles: By collecting this data, they can create detailed profiles of you, which they use to show you ads that are more likely to catch your eye.

When it comes to advertising, third-party cookies enable advertisers to track users across different sites, allowing them to build detailed profiles of user interests and behaviour. This is crucial for creating targeted advertising campaigns that can reach specific audiences more effectively.

By collecting data on user preferences and browsing history, third-party cookies allow advertisers to personalise ads, making them more relevant to individual users. This can lead to higher engagement rates and improved ad performance.

Did Google really respect your privacy?

Why Did Google Initially Want to Abandon Third-Party Cookies?

Google initially planned to phase out third-party cookies due to significant privacy concerns. These cookies have been criticised for enabling invasive tracking of users, leading to a push for stronger privacy protections and increased regulatory scrutiny.

As an alternative, they came up with a more privacy-focused alternative to cookies. The company launched its “Privacy Sandbox” initiative in 2019 to develop a solution that would protect user privacy while ensuring content remained freely available on the open web.

In 2020, Google announced its intention to stop supporting third-party cookies once a solution that worked for users, publishers, and advertisers was found, initially targeting early 2022 for the launch of this new alternative.

One of the proposals was called “Federated Learning of Cohorts” (FLoC), which involved grouping people based on similar browsing behaviours, so only “cohort IDs,” not individual user IDs, would be targeted.

Google had previously expressed strong confidence in the progress of its proposals. However, the company has repeatedly delayed phasing out cookies, citing feedback from the advertising industry regarding the changes’ impact, which could potentially lead to less effective ad campaigns.

Why did Google Change its Mind?

Hey, don’t we all need a deadline extension?

On top of the yet-to-be-developed Privacy Sandbox, there was also considerable opposition from digital advertising companies and regulators who were concerned about the impact of removing third-party cookies on their business models and user tracking capabilities.

Finding an effective replacement for third-party cookies that balances user privacy with the needs of advertisers has proven difficult. Google acknowledged the challenges in developing and implementing alternative technologies that can provide similar functionality.

Digital Marketers, Should You Worry?

You can heave a sigh of relief if you’re in the marketing industry! The decision to retain third-party cookies allows more time to adapt to future changes and explore alternative strategies for user tracking and advertising.

Well, there you have it, cookies or not, you can always expect Demojo to bring you the freshest from the oven when it comes to marketing news. Stay tuned for more marketing news!

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Source: Sinar Daily

Nowadays, you can’t spend five minutes on social media without encountering either AI art or the heated discussions surrounding its use and impact. The controversy over the Malaysian Olympic attire is just one example of how AI’s role in creative fields is becoming a hot topic, sparking debates about authenticity, quality, and the future of human artistry in the age of technology.

AI art refers to artwork created with the assistance of artificial intelligence algorithms, often using techniques such as deep learning, neural networks, and generative adversarial networks (GANs). These technologies enable machines to analyse vast amounts of data, learn patterns, and generate new images that can mimic various artistic styles.

Key Developments in AI Art

Generative Adversarial Networks (GANs): Introduced by Ian Goodfellow in 2014, GANs have been a game-changer for AI art. GANs consist of two neural networks, a generator and a discriminator, that work against each other to create increasingly realistic images.

Deep Learning Models: Models like DeepArt and DeepDream use deep neural networks to create artistic interpretations of images by analysing and applying stylistic elements from other artworks.

Neural Style Transfer: This technique allows AI to apply the style of one image to the content of another, creating unique and interesting artistic outputs.

Are creatives being underappreciated these days?

Impact on Graphic Designers

The rise of AI art is transforming the field of graphic design in several ways:

Enhanced Creativity and Efficiency

Automation of Repetitive Tasks: AI tools can handle repetitive tasks such as background removal, colour correction, and layout adjustments, allowing designers to focus on more creative aspects of their work.

Idea Generation: AI can generate numerous design variations quickly, providing designers with a broader range of ideas and inspirations.

Co-Creation: Designers can collaborate with AI tools to experiment with new styles and techniques, pushing the boundaries of traditional design. Tools like Adobe’s Sensei and NVIDIA’s GauGAN are examples of AI assisting in creative processes.

Customisation and Personalisation: AI can analyse user preferences and behaviour to help designers create more personalised and targeted content.

Accessibility: AI-powered design tools are making high-quality design more accessible to non-professionals. Platforms like Canva and Wix leverage AI to help users create professional-looking designs without extensive design skills.

“Can everyone be a designer?”

According to IBM, creativity may be the ultimate moonshot for artificial intelligence. Considering graphic design is a field of creative work that’s particularly in high demand, there have been concerns amongst designers that AI could potentially replace them. Donning our investigative hats, we sought out Demojo’s very own graphic designers and what do they have to say about this seemingly AI takeover?
Demojo’s Creative Group Head, Liza, said she has no qualms about AI and in fact generative is able to help her as a designer to produce photography or assets needed in a more efficient way. She added that diverse AI platforms offer significant assistance with our daily work functions, particularly in terms of creativity. There are numerous prompt recipes to learn to create accurate prompts for AI photo generation. This process can sometimes be time-consuming, requiring extensive exploration to obtain the right photo or asset.

“However, when it comes to data mining, yes, AI will be a threat with everyone feeding information into a machine, could this lead to a data leak?”

Overall, the designers are in consensus that AI can be helpful in speeding up ideation processes as well as efficiency when it comes to crushing deadlines. However, one of our designers, Elaine, posed an important, with AI becoming so prevalent, can everyone be a designer?

Graphic designers, your art is not lost!

On the other end of the spectrum, digital artists have been vehemently against AI art, vocal about their opinions online. As AI-generated art becomes more prevalent, distinguishing between human-created and AI-created works may become challenging.

Designers are here to stay!

At the end of the day, we‘re all seeking authentic, heartwarming content that is still something AI struggles with. AI can handle repetitive tasks and generate ideas, allowing designers to focus on more creative aspects of their work. However, the unique human touch and authenticity in artistry remain irreplaceable. As AI becomes more prevalent, the distinction between human-created and AI-created works may blur, but the core value of human creativity will endure.

Designers are here to stay, leveraging AI to push the boundaries of creativity while maintaining the heart and authenticity that machines still struggle to replicate. If you’re looking for expert graphic designers working hand in hand with tools and their creativity, our team at Demojo is ready to bring your vision to life. We blend cutting-edge technology with human artistry to deliver innovative and impactful designs that resonate with your audience. Whether you’re in need of branding, digital illustrations, or bespoke artwork, our designers use AI as an extension of their creative toolkit, ensuring each project is both unique and of the highest quality. Partner with Demojo for designs that not only meet your needs but also inspire and engage.

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noplace hits No. 1 on the App Store

New social media app noplace hit the No.1 spot on the App Store last week. The platform was previously invite-only but since opening to the public, downloads have soared. The text-only platform uses AI to feed users the most relevant updates based on their interests.

Snapchat releases new personalisation features

Snapchat is introducing a host of updates for Snapchat+ subscribers to further personalise their accounts. First up, subscribers can design a personalised house on Snap Map that friends will be able to see when they share their location. They can design their house however they wish including choosing its style, colours and more.

YouTube releases a copyright sound eraser tool

YouTube has released a tool to easily remove copyrighted music from creator’s videos without impacting other audio in the video. YouTube has been testing the tool for a while and uses AI to specifically detect and remove copyrighted songs.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands need (much) better digital shelves?

The days of linear shopping are over. Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth.

In Other News

Guardian MY is organising a new ‘Love is in the Hair’ activation from July 10 to 28 at several shopping malls in the Klang Valley. Whimsically named called the ‘hair playground’, the activation reportedly includes a sensorial experiential event where guests can engage with expert consultants on any questions they have about hair care, such as hair loss, colouring and more.

Pitching is undoubtedly a demanding process and discovering that you haven’t secured the pitch can be quite discouraging. Some companies sit down with agencies to offer insights and reasons behind their decision and why they were unsuccessful, but there have been instances where agencies are left in the dark for months, wondering what ever went wrong.

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However, navigating the Olympic marketing arena requires creativity and a thorough understanding of the rules. From official sponsorships to cheeky non-sponsor ambush tactics, brands can harness the Olympic spirit to elevate their marketing efforts in multiple ways.

We’ll explore how brands of all sizes can go for gold with their marketing during the Olympic season. So, let’s take your starting position and get ready to sprint through the exciting world of Olympic marketing!

TRAINING FOR THE OLYMPICS: MARKETERS IN SESSION 

Market Research

Marketing 101, it is important to know your audience. Who do they represent? Passionate fans or casual spectators. Tailored messaging is necessary for every group to achieve maximum impact and reach huge audiences.

Why do people tune in for the Games?

Everyone in the world is aware of the Olympics. For instance, over 50% of older demographics and 54% of those between the ages of 18 and 29 were predicted to watch the 2021 Tokyo Olympics. According to the results of market research, brands should create accurate content and encompass the right tone of voice to reach the targeted demographic. This event offers a rare opportunity to interact with a wide spectrum of audience members at once, therefore inclusivity is crucial in your strategy.

Advocating the Values of the Games

The Olympics represent ideals like excellence, teamwork and perseverance; they are more than just an athletic competition.

Brands should leverage the association that viewers have with the Games by aligning the marketing strategy with these values. It’s about building trust and a sense of shared purpose with your audience by demonstrating how your brand adheres to these principles. For instance, Team USA has a new brand platform, called “One for All” featuring Olympic and Paralympic athletes, highlighting their stories for fans to get better acquainted with the team. 

Why brands need to insert values from the Games in their marketing

Building emotional connections and fostering community, this approach not only resonates during the Olympic Games but can create lasting positive associations that benefit your brand long after the torch is extinguished.

Optimise Digital Marketing

Now, the game has evolved with the development of digital media. With the ability to sell in real time, brands can now create interactive campaigns and encourage fan-generated content. With millions glued to their screens, social media has become an Olympic village of its own. 

Brands can create real-time content that taps into the excitement of live events. Use popular hashtags, join conversations, and consider platform-specific features like Twitter’s event pages or Instagram Stories to boost engagement.

HOW TO: LEGALLY POST ABOUT THE OLYMPICS

Brands need to know that the International Olympic Committee (IOC) have implemented restrictions on social media during the Olympic Games, preventing brands from posting about the Olympics without official approval. In particular, this is regarding the brands that officially sponsor athletes during the games. Official Sponsor brands are required to pay millions and millions of dollars for these rights. Rightfully, they would feel blindsided when competitors sneak in what they view as “hands-off” content that the official sponsors paid for. 

Why the Olympic social media guidelines are important

For brands out there, avoid getting sued and follow this guide and loopholes to post about The 2024 Olympics.

Note that brands cannot include any Olympic trademarked words or phrases, using terms that reference the location of the Olympics is forbidden, using hashtags with Olympics trademarks, featuring Olympic athletes in social posts and even wishing Olympic athletes good luck is not encouraged for brands to do. It is a shock, I know, and you may be asking, what other ways can businesses use the platform to connect with the games? 

Not to worry, with less than a week until the opening ceremony of the Olympics, TikTok is preparing for the high viewership it will attract and offers brands a natural space to join and contribute to the conversation.

“The broad appeal of the moment extends to various interests and industries beyond sports, including Beauty & Makeup, Fashion, and Travel. This rich tapestry of communities, known as CommunityToks, provides brands with unique opportunities to target, reach and engage diverse audiences with relevant, timely content.”

To post about The Olympics, brands should be creative and pay close attention to the games. A successful marketer can take the gold by clearing these restraints and conveying their brand’s message.

AMBUSH TACTICS FOR NON-SPONSORS

For brands that aren’t official Olympic sponsors, the challenge lies in capturing the spirit of the Games without crossing legal boundaries. This is where creative marketing truly shines. Non-sponsors can focus on timing campaigns to coincide with the Games without direct references. 

How can brands find loopholes to promote legally

Get Your Creative Juices Flowing

To optimise impact during this Olympics season, brands need to be thinking outside the box. Though you can’t create material with exact phrases and pictures, what you can do is pay close attention to the games for any slips and flubs before the IOC trademarks those moments. Gather your team, be imaginative and create something out of those moments. You can also opt for using semi-related items like flags and motivational sports quotes associated with the sport. In the recent Olympic trials, ESPN highlighted the robot car being used at the trials as the MVP and shared it on their TikTok account. When done correctly, this is a smart approach to join the debate without drawing fury from those in authority. 

Create a Campaign  

Even with the 2015 Olympics’ Rule 40 exemptions, unofficial sponsors still have a difficult time effectively marketing their athletes during the blackout period. However, former athletes are not burdened with the same baggage. Remember, Olympic content is not only limited to sports. It encompasses a wide range of topics to cover that can align with your company’s product or services. 

Maybe you know someone who used to be an athlete locally? Why not collaborate and attempt to use their story and resonance in your advertising campaigns? The infamous oriental tea brand Chagee played their cards right by choosing Datuk Wira Dr. Lee Chong Wei as the local ambassador for their rebrand back in 2022. Chagee Malaysia notes, “We are confident that Datuk Wira Dr. Lee Chong Wei is the perfect fit for our brand as we share similar values such as resilience, strength, determination, and passion.” 

As you move forward, consider the sports legends in your area. Sometimes the best way to reach new heights is to stay grounded in the local community. 

1996: Gold Shoes for Gold Marketing

If we look closely, there are a few successful marketing tactics from the past Olympics. Can you recall when Nike sponsored the 1996 Olympics? Well, they didn’t, Reebok did.  However,  what you can remember is Michael Johnson’s gold Nike shoes more than Reebok’s official sponsorship. Nike initiated what is likely the most intense and prolonged ambush marketing effort in Olympic history. Reebok, an IOC partner, suffered as a result, reportedly paying $50 million for sponsorship rights. 

How to create an unforgettable marketing strategy

The famous incident included US short-distance runner Michael Johnson winning the final race while donning a pair of special gold Nike sneakers. Millions of prospective customers watched the race, giving gold to Nike’s advertising and a fast way to increase brand awareness. 

The long-awaited day is upon us. As you plan your Olympic-inspired marketing strategies, keep in mind that successful Olympic marketing isn’t just about visibility during the Games. It’s about creating lasting associations between your brand and the positive values the Olympics represent. By doing so, brands can forge stronger connections with audiences that endure long after the closing ceremony.

So, as the torch is lit and the world turns its eyes to the greatest sporting spectacle on Earth, ask yourself: How will your brand rise to the Olympic challenge? Connect with us at Demojo Communication today and create a winning strategy for your brand. 

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Snapchat celebrates Euro 2024

Snapchat has released a range of Lens and activations for users to celebrate Euro 2024. There are 20 AR lenses that “encourage Snapchatters to turn all their emotions and reactions to the action on the pitch, into memes to share with their friends and family” in the app.

Pinterest users can now turn boards into videos

Pinterest will now allow users to create videos of their Pinterest boards. The feature was launched after Gen Z Pinterest users were seen manually sharing their boards on TikTok by posting screenshots or using the green screen effect.

Meta begins rolling out AI characters for creators

Meta has announced that it will begin to publish AI characters made by creators on Instagram. The test will start in the U.S. and will primarily appear in messaging. The characters will also be clearly labelled as AI. Creators can make their AI characters using the Meta AI Studio and they are designed to help them interact with their community.

That’s enough social news for now, so let’s move on to other marketing news.

How brands can stay top of mind through bold branding in a digitally cluttered space

In today’s digitally cluttered space, brands find themselves needing to be bold in their creativity to stand out, make themselves memorable and earn consumer dollars. At the same time, brands must meet their business objectives and manage the risks of potential backlash while also stretching their creative muscles.

In Other News

Telekom Malaysia’s (TM) Unifi is asking Malaysians to choose a connected universe in its newest nationwide campaign. Centering its recently rolled out suite of convergence offerings called ‘Unifi Universe’, the campaign aims to demonstrate how the brand’s portfolio of products converges into a seamless ecosystem.

The organiser of the 2024 World Olympic Day celebration, MY Creative Moments, has reportedly apologised to the Olympic Council of Malaysia (OCM), the Ministry of Youth and Sports (KBS) and sports fans of the country for the “flawed” launch of Malaysia’s Olympic attire.

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LinkedIn adds more AI tools and a premium ad spot

LinkedIn is launching a new sponsorship program called “The Wire” for brands to run in-stream video ads alongside publisher content. Brands will be able to choose specific pre-roll placements with respected publishers such as Bloomberg, Forbes, NBCUniversal, and The Wall Street Journal.

Threads adds customisable For You feeds

After launching its new customisable desktop last week, Threads is now making it easier for users to signal which kind of posts they want to see on the platform. Users can swipe right on a post to like it or swipe left to signal they are not interested. Threads will then show more posts similar to the ones swiped right on, and fewer of those swiped left on.

TikTok tests message streaks

TikTok is testing streaks on messages in limited markets and with select users. Users will receive a streak badge, in the form of a flame emoji, when they have DM’d someone for more than three days in a row. A streak will end when neither person sends a message within 24 hours of the last message. TikTok will also give users a nudge when their streak is about to end. If you would rather opt out of this you can turn the feature off through the app’s Privacy settings.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands view micro-influencers as the new ‘sweet spot’

Influencer marketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers.

In Other News

Malaysian carmaker Proton’s brand sentiments have taken a hit from 10.8% positive and 17% negative to 5.2% positive and 44.4% negative after it mislabelled Sabah and Sarawak on the map during a recent presentation.

Menstrual hygiene brand Kotex Malaysia has taken over 32 stores in the country as part of its company-wide national trade campaign for its Kotex Overnight Panties range.

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Tumblr launches Communities feature

Tumblr is launching a “Communities” feature which will offer a dedicated space for users to connect with others on different topics, outside of Tumblr’s main dashboard. These will be “semi-private” areas on the platform with moderators and privacy settings. The feature is still in development but users can now request to create a new community and be added to a waitlist. There are currently over 5,800 communities on the waitlist.

Instagram introduces new features for Notes

With more and more Gen Z users making the most of Instagram’s Notes feature, the platform is adding new capabilities to Notes. First up, “Notes Prompts,” will allow users to start conversations based on templated questions. For example, users can ask questions like “What music are you listening to right now?” on Notes and friends can directly respond to it. Instagram is also adding a “Like” option and users will be able to add @ mentions to Notes.

YouTube launches its free games catalogue to all users

YouTube is rolling out its free games to all users on both the platform’s app and home page. The “Playables” feature was made available for Premium subscribers last November. There are currently over 75 minigames in YouTube’s catalogue including Angry Birds Showdown, Trivia Crack and Words of Wonders. Users that play the games will be able to save game progress and track their best scores.

That’s enough social news for now, so let’s move on to other marketing news.

Darlie MY highlights the power of a smile with new campaign

Oral care brand Darlie Malaysia has partnered with creative agency FCB SHOUT to highlight the power of a smile with a new brand campaign. The campaign comes with the brand’s new tagline “Closer with a smile”, which was developed in line with the oral care brand’s new regional strategy. The tagline, which was conceived by FCB SHOUT for Darlie in all its Southeast Asian markets, reinforced the brand’s purpose of “inspiring the confidence to connect”.

In Other News

Google has invested US$2 billion in Malaysia to accelerate digital transformation in the country. This includes the development of its first Google data centre and Google Cloud region to meet the growing demand for cloud services locally and around the world.

Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according to a report by global financial technology platform for business Adyen.  The report is based on a survey of over 38,000 shoppers and 13,000 merchants across 26 markets.

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Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices. 

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Snap to add watermarks to AI-generated images

Snap is planning to add watermarks to any AI-generated images exported from the app or saved to the camera roll. The watermark will be a translucent image of the Snap logo accompanied by a sparkle emoji. Snap has stated that removing the watermark from the images would violate its terms of use.

LinkedIn is testing new Premium Company Pages

LinkedIn is testing a new subscription offering for businesses called LinkedIn Premium Company Pages. The new service will help brands stand out in the app with new and exclusive features. These include custom call-to-action buttons, ‘Who visited my page’ notifications, custom testimonials, AI-powered post-writing assistance, and more. Pages will also receive a LinkedIn Premium logo. LinkedIn has confirmed that it’s testing this new option with selected SMB users, with a starting price point of $99 per month.

TikTok is working on an AI-based text-to-speech feature

In the latest version of the TikTok app for Android, something known as the ‘TikTok Voice Library’ was discovered by code spotter AssembleDebug. The introduction screen to this feature explains that users will be able to create an AI version of their voice by reading out a piece of on-screen text. Users can then utilise this voice in the text-to-voice feature for their videos. It is believed that voices will eventually be available in the TikTok Voice Library for others to use.

That’s enough social news for now, so let’s move on to other marketing news.

What’s the next phase of evolution for super apps in the new digital era?

Super apps such as WeChat, Alipay and Meituan have dominated the Asian tech market for almost a decade. The initial allure was the convenience of integrating multiple services including instant messaging and in-app purchases into one single platform. However, they have seen a shift in traction within the region as user behaviour changes and the emergence of new technologies such as generative AI. In fact, the year-on-year growth rate of users has revealed a declining pattern in user acquisition.

In Other News

Taylor Swift released her 11th album titled The Tortured Poets Department and quick-thinking brands have already jumped on the bandwagon to celebrate the release with her. Many of them have taken the liberty to re-create the latest album’s cover, to promote their own services, or to simply, be part of the fun.

To support this year’s Earth Day, Watsons, the flagship health and beauty brand of AS Watson Group, has unveiled a new product range which features bottles made of 100% recycled ocean-bound plastic, to fight against plastic waste in the ocean.  

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