Meta adds new AI image tools

Meta is expanding its AI capabilities with its new generative selfies feature. “Imagine Yourself” can create an image based on an uploaded photo and a prompt. These can include options such as “imagine me surfing” or “imagine me on a roller coaster”, but the options are endless.

YouTube adds a host of new features

YouTube has added a “Save Music” feature that will allow users to save audios to their chosen sounds folder within the app. The sounds can then be easily found again or reused on the user’s own videos. YouTube has also expanded its Inspiration tab to now provide AI-generated content tips and ideas. Creators can enter a topic into the search bar and YouTube will generate ideas based on what channel viewers are likely to want to see.

X launches new AI user summaries

X has added a new “More About This Account” feature to its Grok AI model. The feature, currently only available to paid X members, appears when users hover their cursor over a handle or display name on the web. Once clicked, the feature will then generate an AI-generated synopsis of the user.

That’s enough social news for now, so let’s move on to other marketing news.

5 search tips by Digital Marketing Asia opening speaker Neil Patel

In the ever-changing digital marketplace, standing out can seem impossible. Yet, one strategy consistently proves to be a game-changer and that is the optimisation and use of search engine optimisation (SEO). According to Neil Patel, a digital marketing expert and co-founder of Neil Patel Digital, SEO isn’t just about getting to the top of search engine results—it’s about ensuring your business can thrive in a competitive landscape.

In Other News

Porsche has released a new campaign film for its new all-electric Porsche Maca, written, co-directed by and starring global superstar Dua Lipa. The film starts with Dua Lipa asking how she would direct a Porsche ad. She then goes on to describe her ideal Porsche ad, which materialises scene by scene.

Cathay Pacific has partnered with creative agency VCCP Singapore to unveil a new inflight safety video that showcases Hong Kong’s iconic elements as the backdrop for passengers.

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noplace hits No. 1 on the App Store

New social media app noplace hit the No.1 spot on the App Store last week. The platform was previously invite-only but since opening to the public, downloads have soared. The text-only platform uses AI to feed users the most relevant updates based on their interests.

Snapchat releases new personalisation features

Snapchat is introducing a host of updates for Snapchat+ subscribers to further personalise their accounts. First up, subscribers can design a personalised house on Snap Map that friends will be able to see when they share their location. They can design their house however they wish including choosing its style, colours and more.

YouTube releases a copyright sound eraser tool

YouTube has released a tool to easily remove copyrighted music from creator’s videos without impacting other audio in the video. YouTube has been testing the tool for a while and uses AI to specifically detect and remove copyrighted songs.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands need (much) better digital shelves?

The days of linear shopping are over. Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth.

In Other News

Guardian MY is organising a new ‘Love is in the Hair’ activation from July 10 to 28 at several shopping malls in the Klang Valley. Whimsically named called the ‘hair playground’, the activation reportedly includes a sensorial experiential event where guests can engage with expert consultants on any questions they have about hair care, such as hair loss, colouring and more.

Pitching is undoubtedly a demanding process and discovering that you haven’t secured the pitch can be quite discouraging. Some companies sit down with agencies to offer insights and reasons behind their decision and why they were unsuccessful, but there have been instances where agencies are left in the dark for months, wondering what ever went wrong.

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YouTube requires creators to label ‘realistic’ AI-generated content

AI-generated content is increasingly common on social, and YouTube is the latest platform to announce changes to the ways it’s labelled. The video platform now requires creators to disclose when ‘realistic’ content – ie something viewers could mistake for a real person, place or event –  is made with altered or synthetic media, which includes generative AI.

TikTok announces changes to enable smoother shopping experiences

TikTok has announced several updates to its advertising and shopping offerings. Speaking at commerce event ShopTalk, a spokesperson for the app said it was working towards the goal of “creating the most seamless shopping experience possible for users to discover and purchase products.”

Snapchat launches AR filters

Snapchat will allow advertisers to create branded augmented reality filters on the platform. The new Sponsored AR Filters enable brands to create AR overlays that can be added to Snaps after a photo or video is captured before it’s shared.

That’s enough social news for now, so let’s move on to other marketing news.

Lamborghini revamps corporate look after two decades

Luxury sports car brand Automobili Lamborghini has revamped its logo and visual identity after over twenty years. The new logo will feature a broader Lamborghini typeface than its predecessor. The colours black and white are reconfirmed as the primary hues, while yellow, along with the introduction of the gold colour, is used as the accent colour.

In Other News

The sophistication, scale and frequency of cybersecurity threats are currently outstripping protective measures taken by companies with only 3% of organisations being categorised in the highest or mature category for cybersecurity readiness. In fact, 71% of organisations fall in the bottom two categories formative (60%) and beginner (11%).

Malaysia’s first digital bank, GXBank, is inspiring Malaysians not to sit on their dreams and turn them into reality in a new “Pocketful of dreams” campaign.

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Instagram Tests New Option To Comment On Specific Frames Within A Carousel Update

Imagine this: you’re looking through pictures of your favourite influencer’s holiday dump. You’re swiping left, and you stumble upon a picture that has you experiencing love at first sight. You want to comment on this specific picture but you can’t. Well, guess what?

Instagram has been testing this new feature that allows you to comment on specific frames within the carousel update. By commenting “@[number]”, you can leave a comment for a specific picture. The comment is then displayed along with a thumbnail of the specific post that you tagged.

This new feature can help marketers to drive more focused engagement and encourages interaction while also helping users to clear up confusion when commenting on carousel posts.

Photo by Mario Joos on X

YouTube Tests New Audience Filters For Its Video Retention Stats

YouTube is testing new audience filters that will soon be able to let creators dig into how different segments of their audience are engaging with their content.

There are three options that creators can choose from: Subscribers and non-subscribers, New and returning viewers, Organic and paid traffic. These options will provide creators with a better understanding of their audience behaviours, and provides more ways to analyse and assess their performance on YouTube.

Photo by Google Marketing Platform

Google Updates Analytics Data Tracking To Ensure Consistency With Ads

Google Analytics will be going through a change as Google facilitates more uniform data tracking across Google Ads and Analytics, with “Key Events” being implemented to replace conversions for behavioural analytics.

This change will ensure that marketers are seeing the same data labels and insights in both Google Analytics and Google Ads. In addition, if your Ads account is linked to Analytics, you will be able to see consistent conversion data in the Advertising Workplace, helping marketers to streamline measurement and optimisation. 

TikTok Publishes Guide On Lead Generation Best Practices

TikTok has partnered up with HubSpot on a new guide to effective lead generation in the app, which includes an overview of TikTok’s main lead generation options and how it works, and an overview of the ideal workflow for lead generation using TikTok’s solutions. Furthermore, there are also Lead Ads and Lead Gen Form best practices, plus creative tips and how to use CapCut to edit videos.

Phew, that’s enough social news for now, so let’s move on to other marketing news.

Embracing Neurodiversity In Marketing

There are new things scientists are discovering every day about the human brain, and it is a never ending fascination. As marketers, it is important for us to include the minority in our marketing strategies, to acknowledge neurodiversity and create a connection with it. By doing so, we help to elevate the experience for our consumers as well as create a safe space for them to be in.

In Other News

Did you ever have dreams of becoming the Pokémon master, the very best of ‘em all? Well, guess what? Oreo just released these special edition OREO Pokémon! Do you have what it takes to become the Pokémon master?

AI is so advanced now that it can create a short film with the right prompts given. You can watch Julie’s Raya Ad here to see how it turned out! What may seem to be a mistake, may be an intentional input. Be on the lookout for it!

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Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram has officially launched its “Ads with Promo Codes” option to all brands globally today, providing another consideration for your IG campaigns.

Advertisers can now entice potential buyers with promo codes listed in the caption, which can then be applied in the checkout process. This will help to drive sales from your IG promotions, while also providing you with another way to track your IG sales directly. 

Meta notes, “Advertisers who used this feature had a 9.1% median reduction in cost per purchase in their campaigns and a 10.1% median increase in conversions.”

YouTube Launches New AI Disclosure Requirements For Uploads

YouTube is expanding its disclosures around AI-generated content with a new element within Creator Studio where creators will have to disclose when they upload AI-assisted content that’s been made with AI tools. 

Creators will be required to check a box when the content that is being uploaded “is altered or synthetic and seems real”. This is to avoid deepfakes and misinformation via manipulated or simulated depictions. And if you don’t add it, YouTube will help to add one if it detects the use of synthetic and/or manipulated media in the content you posted.

Reddit Launches Free Form Ads Which Replicates The Look Of Organic Posts 

Reddit announced a new ad format which is called, “free form ads”, which are designed to look like organic Reddit posts, but brand names are in place of the username with the ‘Promoted’ tag.

You may know this as “Native Advertising”, in which advertisements appear the same as the media format of the app. They’re essentially designed to be more organic looking as they’ll feel native to the platform and the formats in which users engage with. Reddit says that it has been proven effective in testing, with “Native Advertising” outperforming all other ad types in average CTR by 28% while driving increased community engagement.

TikTok Shopping Is An Emerging Marketing Tool

TikTok Adds More Options To Simplify Commerce Promotions In The App

Despite user concerns regarding in-stream shopping, TikTok pushes through and remains focused on building out its in-app commerce elements. This is because of the success it has seen on Douyin, TikTok’s Chinese sister app. Last year, Douyin drove more than $270 billion in direct product sales, which is an increase of 60% from 2022. 

That’s why TikTok is pushing in-app commerce elements in the Western market, in hopes of successfully achieving what Douyin has already achieved.

That’s enough social news for now, so let’s move on to other marketing news.

This Chrome Extension Blocks Food Ads During Ramadan

Did you know this? There’s a Chrome extension that blocks all food-related content on users’ browsers from sunrise to sunset. This interesting extension was created by independent creative agency, UltraSuperNew Singapore. This extension is meant to provide a virtual respite from “relentless culinary temptations,” so that those who are fasting can keep their mind focused on what matters in this holy month.

In Other News

We are currently in our second week of fasting, how has everyone been holding up? Do you look forward to the feast after sunset? Have you ever wondered what the dishes are like from countries other than Malaysia? Here are 11 buka puasa dishes from 11 different countries. Maybe you’ll want to try it out for yourself too this month?

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire” with an immersive trailer and it might start changing the entertainment industry.

Demojo’s Tabloid Tuesday shares with you relevant marketing news that may be of interest to you every Tuesday. Want to know more? Contact us here.

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