Augmented (AR) and virtual (VR) reality technologies have been around for some time, heavy investment from the likes of Amazon, Google, Facebook, Apple, Lenovo and Samsung have spurred the development of the technologies.

Social media marketing is universally recognised as an essential part of a brand’s marketing strategy. Social platforms help businesses connect with customers, increase awareness about the brand, and boost leads and sales. Time and money is invested into these platforms

The sales funnel is the process that a person has to take in order to become a customer. Each of the sales funnel stages has an impact on consumer behavior. Knowing each step allows the use of tactics to improve