The Role of Data in Modern Marketing: How to Use Analytics to Drive Strategy
In today’s marketing world, data is more than just numbers on a spreadsheet—it’s the fuel that powers strategy, creativity, and decision-making. Whether you’re diving into data analytics, exploring big data, or trying to understand data analysis meaning, one thing is
Building a Brand Narrative: 5 Steps to Make Your Brand Story Unforgettable
Your brand is more than just a logo and branding or a catchy tagline. It’s the story you tell—the narrative that makes people stop, pay attention, and connect emotionally. In a competitive market, a great brand story isn’t just a
How Storytelling Can Transform Your Brand’s Identity
What makes you choose one brand over another? It’s not always the product or the price—it’s the connection. That feeling of “Wow, this brand gets me!” comes from great storytelling. A strong brand story goes beyond a logo or a
How to Write a Brief for a Digital Marketing or Creative Agency
Whether you’re for an agency, or working with a digital marketing agency or marketing agency, a strong creative brief can be the difference between an unforgettable campaign and a complete misfire. Think of it as your marketing plan’s cheat sheet—a
Marketing Trends Every Brand Needs to Know in 2025
As we look ahead to 2025, keeping up with consumer trends isn’t just a nice-to-have—it’s a must for any brand wanting to stay relevant. The marketing trends in 2025 are all about getting in tune with the conversations that matter,
How Your Brand can Leverage Malaysian Festivals
Malaysia is famous for its food, its friendly people—and, of course, its festivals! From the lion dances and red packets of Chinese New Year to the lights and rangolis of Deepavali and the feasts of Hari Raya, every festive season
Being a Social Media Marketer at Demojo Communication
We live in a day and age where tweets can topple empires and Instagram posts can launch careers, the role of a social media marketer has never been more crucial—or more misunderstood. To the casual observer, it might seem like
Event Marketing Magic: How to Plan and Execute Memorable Brand Events in Malaysia
The recent Kuala Lumpur Fashion Week has been going in full swing with fashion designers, influencers and models all across Malaysia strutting their stuff and making waves in the industry. Have you ever wondered what goes behind creating all these
Demojo’s Tabloid Tuesday – Issue #33
Every week, we will be sharing news related to the advertising industry, changes coming to our favourite social media platforms, and other relevant news which might be of interest to you! Here’s this week’s top headlines: Meta adds new AI image
What Should Marketers Know About Google Backtracking On Third-Party Cookies “Kill”
As Hannah Montana once said, everybody makes mistakes, everybody has those days! This seems to be the spirit Google emulated when they announced that they would backtrack on their long-time decision to ditch third-party cookies. On 22nd July 2024, CNBC reported