THE CLIENT:
Faber-Castell is a renowned German manufacturer known for producing high-quality writing instruments and art supplies.
OBJECTIVE:
To boost engagement and brand recognition among Malaysians, specifically focusing on Faber-Castell’s range of colour series products.
OUR APPROACH:
In 2021, we partnered with Faber-Castell to co-create the Young Artist Award, a platform dedicated to nurturing young talents’ creativity and ensuring that Faber-Castell remains a top-of-mind brand. This annual contest has since become a cornerstone for inspiring tens of thousands of young minds, helping them to explore and expand their creative potential each year.
The Young Artist Award is closely affiliated with the Ministry of Education, adding a layer of prestige and recognition to the contest. To further enrich the participants’ experience and skill set, we introduced a series of exclusive workshops that focused on advanced colouring techniques.
Through this initiative, we have created a nurturing environment where creativity thrives, fostering a new generation of artists who not only appreciate the art of colouring but also associate their growth and achievements with Faber-Castell’s trusted products.
