Meta adds new AI image tools

Meta is expanding its AI capabilities with its new generative selfies feature. “Imagine Yourself” can create an image based on an uploaded photo and a prompt. These can include options such as “imagine me surfing” or “imagine me on a roller coaster”, but the options are endless.

YouTube adds a host of new features

YouTube has added a “Save Music” feature that will allow users to save audios to their chosen sounds folder within the app. The sounds can then be easily found again or reused on the user’s own videos. YouTube has also expanded its Inspiration tab to now provide AI-generated content tips and ideas. Creators can enter a topic into the search bar and YouTube will generate ideas based on what channel viewers are likely to want to see.

X launches new AI user summaries

X has added a new “More About This Account” feature to its Grok AI model. The feature, currently only available to paid X members, appears when users hover their cursor over a handle or display name on the web. Once clicked, the feature will then generate an AI-generated synopsis of the user.

That’s enough social news for now, so let’s move on to other marketing news.

5 search tips by Digital Marketing Asia opening speaker Neil Patel

In the ever-changing digital marketplace, standing out can seem impossible. Yet, one strategy consistently proves to be a game-changer and that is the optimisation and use of search engine optimisation (SEO). According to Neil Patel, a digital marketing expert and co-founder of Neil Patel Digital, SEO isn’t just about getting to the top of search engine results—it’s about ensuring your business can thrive in a competitive landscape.

In Other News

Porsche has released a new campaign film for its new all-electric Porsche Maca, written, co-directed by and starring global superstar Dua Lipa. The film starts with Dua Lipa asking how she would direct a Porsche ad. She then goes on to describe her ideal Porsche ad, which materialises scene by scene.

Cathay Pacific has partnered with creative agency VCCP Singapore to unveil a new inflight safety video that showcases Hong Kong’s iconic elements as the backdrop for passengers.

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Source: Sinar Daily

Nowadays, you can’t spend five minutes on social media without encountering either AI art or the heated discussions surrounding its use and impact. The controversy over the Malaysian Olympic attire is just one example of how AI’s role in creative fields is becoming a hot topic, sparking debates about authenticity, quality, and the future of human artistry in the age of technology.

AI art refers to artwork created with the assistance of artificial intelligence algorithms, often using techniques such as deep learning, neural networks, and generative adversarial networks (GANs). These technologies enable machines to analyse vast amounts of data, learn patterns, and generate new images that can mimic various artistic styles.

Key Developments in AI Art

Generative Adversarial Networks (GANs): Introduced by Ian Goodfellow in 2014, GANs have been a game-changer for AI art. GANs consist of two neural networks, a generator and a discriminator, that work against each other to create increasingly realistic images.

Deep Learning Models: Models like DeepArt and DeepDream use deep neural networks to create artistic interpretations of images by analysing and applying stylistic elements from other artworks.

Neural Style Transfer: This technique allows AI to apply the style of one image to the content of another, creating unique and interesting artistic outputs.

Are creatives being underappreciated these days?

Impact on Graphic Designers

The rise of AI art is transforming the field of graphic design in several ways:

Enhanced Creativity and Efficiency

Automation of Repetitive Tasks: AI tools can handle repetitive tasks such as background removal, colour correction, and layout adjustments, allowing designers to focus on more creative aspects of their work.

Idea Generation: AI can generate numerous design variations quickly, providing designers with a broader range of ideas and inspirations.

Co-Creation: Designers can collaborate with AI tools to experiment with new styles and techniques, pushing the boundaries of traditional design. Tools like Adobe’s Sensei and NVIDIA’s GauGAN are examples of AI assisting in creative processes.

Customisation and Personalisation: AI can analyse user preferences and behaviour to help designers create more personalised and targeted content.

Accessibility: AI-powered design tools are making high-quality design more accessible to non-professionals. Platforms like Canva and Wix leverage AI to help users create professional-looking designs without extensive design skills.

“Can everyone be a designer?”

According to IBM, creativity may be the ultimate moonshot for artificial intelligence. Considering graphic design is a field of creative work that’s particularly in high demand, there have been concerns amongst designers that AI could potentially replace them. Donning our investigative hats, we sought out Demojo’s very own graphic designers and what do they have to say about this seemingly AI takeover?
Demojo’s Creative Group Head, Liza, said she has no qualms about AI and in fact generative is able to help her as a designer to produce photography or assets needed in a more efficient way. She added that diverse AI platforms offer significant assistance with our daily work functions, particularly in terms of creativity. There are numerous prompt recipes to learn to create accurate prompts for AI photo generation. This process can sometimes be time-consuming, requiring extensive exploration to obtain the right photo or asset.

“However, when it comes to data mining, yes, AI will be a threat with everyone feeding information into a machine, could this lead to a data leak?”

Overall, the designers are in consensus that AI can be helpful in speeding up ideation processes as well as efficiency when it comes to crushing deadlines. However, one of our designers, Elaine, posed an important, with AI becoming so prevalent, can everyone be a designer?

Graphic designers, your art is not lost!

On the other end of the spectrum, digital artists have been vehemently against AI art, vocal about their opinions online. As AI-generated art becomes more prevalent, distinguishing between human-created and AI-created works may become challenging.

Designers are here to stay!

At the end of the day, we‘re all seeking authentic, heartwarming content that is still something AI struggles with. AI can handle repetitive tasks and generate ideas, allowing designers to focus on more creative aspects of their work. However, the unique human touch and authenticity in artistry remain irreplaceable. As AI becomes more prevalent, the distinction between human-created and AI-created works may blur, but the core value of human creativity will endure.

Designers are here to stay, leveraging AI to push the boundaries of creativity while maintaining the heart and authenticity that machines still struggle to replicate. If you’re looking for expert graphic designers working hand in hand with tools and their creativity, our team at Demojo is ready to bring your vision to life. We blend cutting-edge technology with human artistry to deliver innovative and impactful designs that resonate with your audience. Whether you’re in need of branding, digital illustrations, or bespoke artwork, our designers use AI as an extension of their creative toolkit, ensuring each project is both unique and of the highest quality. Partner with Demojo for designs that not only meet your needs but also inspire and engage.

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Snapchat celebrates Euro 2024

Snapchat has released a range of Lens and activations for users to celebrate Euro 2024. There are 20 AR lenses that “encourage Snapchatters to turn all their emotions and reactions to the action on the pitch, into memes to share with their friends and family” in the app.

Pinterest users can now turn boards into videos

Pinterest will now allow users to create videos of their Pinterest boards. The feature was launched after Gen Z Pinterest users were seen manually sharing their boards on TikTok by posting screenshots or using the green screen effect.

Meta begins rolling out AI characters for creators

Meta has announced that it will begin to publish AI characters made by creators on Instagram. The test will start in the U.S. and will primarily appear in messaging. The characters will also be clearly labelled as AI. Creators can make their AI characters using the Meta AI Studio and they are designed to help them interact with their community.

That’s enough social news for now, so let’s move on to other marketing news.

How brands can stay top of mind through bold branding in a digitally cluttered space

In today’s digitally cluttered space, brands find themselves needing to be bold in their creativity to stand out, make themselves memorable and earn consumer dollars. At the same time, brands must meet their business objectives and manage the risks of potential backlash while also stretching their creative muscles.

In Other News

Telekom Malaysia’s (TM) Unifi is asking Malaysians to choose a connected universe in its newest nationwide campaign. Centering its recently rolled out suite of convergence offerings called ‘Unifi Universe’, the campaign aims to demonstrate how the brand’s portfolio of products converges into a seamless ecosystem.

The organiser of the 2024 World Olympic Day celebration, MY Creative Moments, has reportedly apologised to the Olympic Council of Malaysia (OCM), the Ministry of Youth and Sports (KBS) and sports fans of the country for the “flawed” launch of Malaysia’s Olympic attire.

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Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices. 

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Pinterest reveals summer travel trends

Pinterest has released its summer travel report, highlighting travel trends emerging on the platform. The platform has recorded  over one billion travel-related searches and over 10 billion travel saves in the past year alone. And, 8 out of 10 weekly Pinterest users turn to Pinterest to plan their summer vacations.

Threads releases mute filters and updates controls for quote posts

Threads is launching a feature for users to filter out words and phrases from their feeds and mentions. The “Hidden Words” feature will automatically mute common words, phrases, and emojis that might be offensive to users. Users can add their own custom words and phrases in the settings which can be changed and removed at any time.

TikTok tests AI avatars

TikTok is testing a new AI integration where users are prompted to create an “AI-moji”. The “AI-moji” feature allows users to scan their face and create a cartoon avatar within the app. The avatar can then be used to react to Stories, messages, and as stickers in chats.

That’s enough social news for now, so let’s move on to other marketing news.

Jobstreet uses animals to highlight the difficulty of job hunting in hilarious campaign

Employment marketplace Jobstreet by SEEK is using animated animals to convey the increasingly complex jungle of job seeking and hiring in a new region-wide brand campaign. Titled ‘Better Matches’, the campaign features a series of videos depicting a giraffe, lion and sloth working in mismatched jobs that do not align with their inherent traits which leads to unforeseen consequences.

In Other News

Malaysian supermarket chain Jaya Grocer is partnering with tech platform Grab to leverage its advertising arm, GrabAds, for a unified omnichannel advertising solution that can be utilised across all its brands.

More than two-thirds of the world’s population now use the Internet, with social media once more proving that it is not going anywhere. Today’s online world currently boasts 5.07 unique social media identities, with 37 million users created in the last quarter.

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TikTok reportedly launching new photo app to rival Instagram

TikTok is reportedly taking on Instagram with a new photo app soon to launch called TikTok Notes. The company said it is working on a dedicated space for images and text content. Some users have received notifications stating that their photo posts will be shared to the new app unless they opt out.

Meta trials AI chatbot across WhatsApp, Instagram and Messenger

Meta has begun trials across WhatsApp, Instagram and Messenger in India and parts of Africa with its AI chatbot, Meta AI. Both markets have high user bases with India being Meta’s largest market globally. Meta AI was unveiled in September 2023 as an AI chatbot with the ability to answer user queries and generate images from text prompts.

Instagram adds new features to Reels, Stories and Notes

Instagram has added a new feature to Reels and Stories which allows users to turn any photo or video in their camera roll into a custom sticker. Stickers created from a video will be animated. New features are also being added to Notes to allow users to pose prompts their friends can respond to. Notes will also soon appear on users’ IG profiles for 24 hours.

That’s enough social news for now, so let’s move on to other marketing news.

Navigating the headlines: Why marketers need to remain agile and top-of-mind

With the world bracing for a noisy and eventful 12 months full of political campaigns, brands and marketers are gearing up for a year where their communications vehicles will have to work even harder to cut through the chaos. While we know that in theory, it is important for brands to stay top-of-mind during transitionary periods, in practice that often tends to be different.

In Other News

Hospitality company Accor has launched a new campaign “For ALL the travellers in you” to showcase Accor’s brands and destinations. The global campaign leverages storytelling and dynamic content creation and aims to revolutionise how the hospitality industry connects with consumers. It is also set to deliver tangible business outcomes, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences, it said.

Heineken has partnered South Korean laundromat franchise WashEnjoy to turn 24-hour laundromats into all-night sports bars for fans to watch the UEFA Champions League as it aims to make football more inclusive.

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YouTube requires creators to label ‘realistic’ AI-generated content

AI-generated content is increasingly common on social, and YouTube is the latest platform to announce changes to the ways it’s labelled. The video platform now requires creators to disclose when ‘realistic’ content – ie something viewers could mistake for a real person, place or event –  is made with altered or synthetic media, which includes generative AI.

TikTok announces changes to enable smoother shopping experiences

TikTok has announced several updates to its advertising and shopping offerings. Speaking at commerce event ShopTalk, a spokesperson for the app said it was working towards the goal of “creating the most seamless shopping experience possible for users to discover and purchase products.”

Snapchat launches AR filters

Snapchat will allow advertisers to create branded augmented reality filters on the platform. The new Sponsored AR Filters enable brands to create AR overlays that can be added to Snaps after a photo or video is captured before it’s shared.

That’s enough social news for now, so let’s move on to other marketing news.

Lamborghini revamps corporate look after two decades

Luxury sports car brand Automobili Lamborghini has revamped its logo and visual identity after over twenty years. The new logo will feature a broader Lamborghini typeface than its predecessor. The colours black and white are reconfirmed as the primary hues, while yellow, along with the introduction of the gold colour, is used as the accent colour.

In Other News

The sophistication, scale and frequency of cybersecurity threats are currently outstripping protective measures taken by companies with only 3% of organisations being categorised in the highest or mature category for cybersecurity readiness. In fact, 71% of organisations fall in the bottom two categories formative (60%) and beginner (11%).

Malaysia’s first digital bank, GXBank, is inspiring Malaysians not to sit on their dreams and turn them into reality in a new “Pocketful of dreams” campaign.

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Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram has officially launched its “Ads with Promo Codes” option to all brands globally today, providing another consideration for your IG campaigns.

Advertisers can now entice potential buyers with promo codes listed in the caption, which can then be applied in the checkout process. This will help to drive sales from your IG promotions, while also providing you with another way to track your IG sales directly. 

Meta notes, “Advertisers who used this feature had a 9.1% median reduction in cost per purchase in their campaigns and a 10.1% median increase in conversions.”

YouTube Launches New AI Disclosure Requirements For Uploads

YouTube is expanding its disclosures around AI-generated content with a new element within Creator Studio where creators will have to disclose when they upload AI-assisted content that’s been made with AI tools. 

Creators will be required to check a box when the content that is being uploaded “is altered or synthetic and seems real”. This is to avoid deepfakes and misinformation via manipulated or simulated depictions. And if you don’t add it, YouTube will help to add one if it detects the use of synthetic and/or manipulated media in the content you posted.

Reddit Launches Free Form Ads Which Replicates The Look Of Organic Posts 

Reddit announced a new ad format which is called, “free form ads”, which are designed to look like organic Reddit posts, but brand names are in place of the username with the ‘Promoted’ tag.

You may know this as “Native Advertising”, in which advertisements appear the same as the media format of the app. They’re essentially designed to be more organic looking as they’ll feel native to the platform and the formats in which users engage with. Reddit says that it has been proven effective in testing, with “Native Advertising” outperforming all other ad types in average CTR by 28% while driving increased community engagement.

TikTok Shopping Is An Emerging Marketing Tool

TikTok Adds More Options To Simplify Commerce Promotions In The App

Despite user concerns regarding in-stream shopping, TikTok pushes through and remains focused on building out its in-app commerce elements. This is because of the success it has seen on Douyin, TikTok’s Chinese sister app. Last year, Douyin drove more than $270 billion in direct product sales, which is an increase of 60% from 2022. 

That’s why TikTok is pushing in-app commerce elements in the Western market, in hopes of successfully achieving what Douyin has already achieved.

That’s enough social news for now, so let’s move on to other marketing news.

This Chrome Extension Blocks Food Ads During Ramadan

Did you know this? There’s a Chrome extension that blocks all food-related content on users’ browsers from sunrise to sunset. This interesting extension was created by independent creative agency, UltraSuperNew Singapore. This extension is meant to provide a virtual respite from “relentless culinary temptations,” so that those who are fasting can keep their mind focused on what matters in this holy month.

In Other News

We are currently in our second week of fasting, how has everyone been holding up? Do you look forward to the feast after sunset? Have you ever wondered what the dishes are like from countries other than Malaysia? Here are 11 buka puasa dishes from 11 different countries. Maybe you’ll want to try it out for yourself too this month?

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire” with an immersive trailer and it might start changing the entertainment industry.

Demojo’s Tabloid Tuesday shares with you relevant marketing news that may be of interest to you every Tuesday. Want to know more? Contact us here.

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