Meta adds new AI image tools

Meta is expanding its AI capabilities with its new generative selfies feature. “Imagine Yourself” can create an image based on an uploaded photo and a prompt. These can include options such as “imagine me surfing” or “imagine me on a roller coaster”, but the options are endless.

YouTube adds a host of new features

YouTube has added a “Save Music” feature that will allow users to save audios to their chosen sounds folder within the app. The sounds can then be easily found again or reused on the user’s own videos. YouTube has also expanded its Inspiration tab to now provide AI-generated content tips and ideas. Creators can enter a topic into the search bar and YouTube will generate ideas based on what channel viewers are likely to want to see.

X launches new AI user summaries

X has added a new “More About This Account” feature to its Grok AI model. The feature, currently only available to paid X members, appears when users hover their cursor over a handle or display name on the web. Once clicked, the feature will then generate an AI-generated synopsis of the user.

That’s enough social news for now, so let’s move on to other marketing news.

5 search tips by Digital Marketing Asia opening speaker Neil Patel

In the ever-changing digital marketplace, standing out can seem impossible. Yet, one strategy consistently proves to be a game-changer and that is the optimisation and use of search engine optimisation (SEO). According to Neil Patel, a digital marketing expert and co-founder of Neil Patel Digital, SEO isn’t just about getting to the top of search engine results—it’s about ensuring your business can thrive in a competitive landscape.

In Other News

Porsche has released a new campaign film for its new all-electric Porsche Maca, written, co-directed by and starring global superstar Dua Lipa. The film starts with Dua Lipa asking how she would direct a Porsche ad. She then goes on to describe her ideal Porsche ad, which materialises scene by scene.

Cathay Pacific has partnered with creative agency VCCP Singapore to unveil a new inflight safety video that showcases Hong Kong’s iconic elements as the backdrop for passengers.

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noplace hits No. 1 on the App Store

New social media app noplace hit the No.1 spot on the App Store last week. The platform was previously invite-only but since opening to the public, downloads have soared. The text-only platform uses AI to feed users the most relevant updates based on their interests.

Snapchat releases new personalisation features

Snapchat is introducing a host of updates for Snapchat+ subscribers to further personalise their accounts. First up, subscribers can design a personalised house on Snap Map that friends will be able to see when they share their location. They can design their house however they wish including choosing its style, colours and more.

YouTube releases a copyright sound eraser tool

YouTube has released a tool to easily remove copyrighted music from creator’s videos without impacting other audio in the video. YouTube has been testing the tool for a while and uses AI to specifically detect and remove copyrighted songs.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands need (much) better digital shelves?

The days of linear shopping are over. Today, with shopping having gone social and infused with shoppertainment, consumers are consciously or unconsciously shopping all the time. According to a recent report by SGK – “From clicks to connections” – which identifies key changes in shopper channel behaviour compared to three years ago, over half of the respondents (52%) say they now discover products more from browsing and scrolling within digital stores versus other channels such as advertising, social media, or even word of mouth.

In Other News

Guardian MY is organising a new ‘Love is in the Hair’ activation from July 10 to 28 at several shopping malls in the Klang Valley. Whimsically named called the ‘hair playground’, the activation reportedly includes a sensorial experiential event where guests can engage with expert consultants on any questions they have about hair care, such as hair loss, colouring and more.

Pitching is undoubtedly a demanding process and discovering that you haven’t secured the pitch can be quite discouraging. Some companies sit down with agencies to offer insights and reasons behind their decision and why they were unsuccessful, but there have been instances where agencies are left in the dark for months, wondering what ever went wrong.

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Disclaimer: Before the Writer Guild Association come for us, our blog will be encompassing both COPYwriting and CONTENT writing. For the unversed, copywriting is written to persuade or sell, while content writing is written to educate or build relationships.

“Hey ChatGPT, can you write an article about the writer’s concerns with using AI?” Ironic as it will be, this article was NOT written with the aid of AI (for the most part, *wink wink). 

With the rise of writing prompts, tools such as ChatGPT and Jasper instantly produce hundreds or even thousands of words. A section of copywriters across the globe are concerned that AI may eventually replace them. 

In the end, why would a client need to pay a writer, if AI can produce an article or advertisement in a matter of seconds? Follow this Demojo writer as we settle this question once and for all.

WHAT IS AI COPYWRITING?

Simply put, AI copywriting is any kind of writing made using artificial intelligence. It involves training language models on vast data to enable them to understand context, generate human-like text, and provide relevant suggestions. With developing technologies like National Language Processing (NLP), AI can now understand the subtleties of human speech and writing. For instance, when speaking aloud, “heal” and “heel” have the same tone. 

Why is AI copywriting on the rise?

This is where the natural language processing (NLP) system does its magic. AI uses the NLP to determine whether you meant to “heal” as an action or “heel” as in the part of a foot. AI robot assistants that understand context like Alexa and Siri have been around in our life for quite a while. However, when OpenAI introduced ChatGPT, it opened up a completely new degree of ability. Because of this, you can now ask AI to create an article or blog post on a certain topic, and it will get to work. Accordingly, this is what gave rise to AI copywriting.  

HOW DOES AI COPYWRITING WORK?

How does AI software do its wonders?

Data Training

AI copywriting systems are built on large language models that are trained on massive amounts of text data from the internet, books, articles, and other sources. This training data allows the AI to learn patterns, context, and nuances of human language. In a way, the training of AI is developed through the existing works of writers. Indeed, this has made several authors voice out their dispute against OpenAI using their books to train their AI system. 

Prompt Engineering 

To generate targeted copy, AI systems rely on prompts or input provided by humans. These prompts can include specific instructions, context, tone, or other guidelines that the AI uses to shape its output.

MOVE OVER COPYWRITERS, AI IS TAKING OVER 

Has the world come to a time for copywriters to be replaced with AI? To answer that question, no. A copywriter would not simply be replaced by artificial intelligence. While it may have made remarkable strides in language processing, AI copywriting lacks the human touch that makes a piece of copywriting or an advertisement reach people’s minds and hearts. The only way to achieve that is by truly being, human. 

How do you make your copywriting reach an audience?

For instance, Siti Khadijah Prayer Wear has one of the most heart-wrenching ads ever written. In 2017, the brand installed billboards with a text from the point of view of a mother saying, “Nak, mak teringin sangat nak pakai telekung Siti Khadijah.” loosely translated to, “My child, your mother has been dreaming of wearing Siti Khadijah prayer wear.” The public response to the ad is exactly what the brand wanted, filial guilt. Indeed, there is no artificial intelligence of any kind that could come up with a copy as authentic. Nothing ‘hits home’ more than a guilt-tripping parent and a copywriter who exploits that universal experience as a marketing strategy. 

Creativity and Original Thought

One of the biggest limitations of current AI language models is that it does not actually understand content in the way that humans do. AI processes patterns in data to generate fluent and coherent text. However, crafting original creative concepts and unique ideas is extremely difficult for AI. While it can ideate to some degree based on the data that it has been trained on, the human mind is second to none when it comes to out-of-the-box thinking, the bread and butter of great copywriting. 

Human Connection and Cultural Nuance 

Copy and content creation requires a keen understanding of the target audience. People’s desires, communication styles, cultural context, and more. These are areas where AI still struggles. The AI system does not have the same life experiences and emotional intelligence as humans. Copywriters who can tap into the mindsets and motivations of specific demographics will always be needed to craft marketing copy that resonates with the audiences. 

At Demojo Communications, we worked on a campaign that targeted Malaysians aged 13 to 15 who were interested in buying certain skincare products. When tasked with it, AI models could only give us generic ideas that would target a mass audience instead of a niche audience. In the end, what worked was a few minds sitting down together and coming up with unique, original ideas unmarred by AI.

Branding and Brand Voice

One of the key roles of copywriters is shaping and reinforcing a brand’s authentic, distinct voice and personality. While AI can potentially mimic a brand voice with training, humans are uniquely able to infuse writing with the subtle nuances, quirks and creative flair that make brand voices jump off the page.

Writing as an Art

At the end of the day, the kind of writing that moves people, changes minds, and sparks action is as much an art as a science. The most memorable marketing campaigns are born from human creativity, emotional intelligence, and mastery of language as an art form. AI will be a powerful tool for copywriters and marketers, but it won’t replicate the imaginative spark and artistry that makes great copy great. However, does that mean copywriters should reject AI models outright?

LOSE YOUR EGO AND BENEFIT FROM AI COPYWRITING

Why leveraging AI is beneficial for copywriters

Well, here’s the thing, AI has neither the desire nor capability to erase copywriters’ existence Ultimately, writing skills and human ingenuity will always be essential for creating impactful and emotionally resonant marketing content. Using additional tools, such as a word processor, grammar and spelling checker is no different. CEO of Elite Creative, Jennifer Rotner noted her opinion on her company being one with AI.

“In part, my excitement (rather than fear) is based on the fact that at Elite, we’ve been working as the human layer for A.I. for years. We believe that human-led A.I. will play a significant role in the future of content.”

If you are an aspiring copywriter or a copywriter simply overwhelmed with the sheer need to squeeze your brain juice for a pun, here’s how you can use AI to your advantage.

Beat Writer’s Block

Getting started can sometimes be the hardest part of the writing process. With AI language models, it can help writers overcome creative blocks by generating ideas, brainstorming angles or simply getting a rough draft out on the page to build from. We provide the initial brief or prompt, and AI can rapidly ideate to get your creative juices flowing.

Elevate Ideation

We have to start somewhere. And by providing AI models with relevant information on the product or service, target audience, messaging goals, etc. It can quickly generate a high volume of conceptual ideas and messaging territory to explore. Writers can then cherry-pick the best ideas to build upon.

Accelerate Drafting

Need to crank out a high volume of drafts at a rapid pace? AI can create solid first drafts in a fraction of the time it takes a human. While these require significant editing, they provide a useful starting point to build from. Writers can provide the key details, and AI generates an on-point draft with context to trim and refine.

By leveraging AI as a co-pilot, today’s copywriters have an opportunity to elevate their creativity and quality of output. 

What should you do next, then?

COPYWRITERS x AI: A COLLABORATION FOR THE AGES

Why it is important to incorporate AI tools in your workflow

As a writer, the most important thing you should do is provide more value to the table. While AI won’t completely replace human copywriters, it can take the place of some minor writing tasks. Brief copy tasks like product descriptions and advertisements are copies that AI can produce quickly and it is considered as “good enough” for many large businesses. It is, therefore, crucial for writers to improve their writing abilities if they have somehow established a profession out of producing solely that brief type of material.

Among the things AI is not good at is solving marketing problems in a novel way. As of right now, only humans are capable of doing that. However, the only way you can come up with innovative solutions for marketing problems is to get as knowledgeable as you can about digital marketing and the tactics that work. 

The bottom line is, that while AI language models are an invaluable resource for generating content, they could not replace the creativity, strategic thinking and polished execution of an experienced human copywriter. As the world becomes more advanced in technology, the collaboration between copywriters and AI should continue growing, with AI acting as a useful tool rather than a substitute for writing in the creative process.

At Demojo Communications, we choose quality copy and content every single day. With a range of tools at our disposal, our writers (#humblebrag) are dedicated to delivering exceptional results that meet your unique needs. We believe in the power of well-crafted copy to elevate your brand and engage your audience. 

Let us help you tell your story with clarity, creativity, and impact.

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LinkedIn adds more AI tools and a premium ad spot

LinkedIn is launching a new sponsorship program called “The Wire” for brands to run in-stream video ads alongside publisher content. Brands will be able to choose specific pre-roll placements with respected publishers such as Bloomberg, Forbes, NBCUniversal, and The Wall Street Journal.

Threads adds customisable For You feeds

After launching its new customisable desktop last week, Threads is now making it easier for users to signal which kind of posts they want to see on the platform. Users can swipe right on a post to like it or swipe left to signal they are not interested. Threads will then show more posts similar to the ones swiped right on, and fewer of those swiped left on.

TikTok tests message streaks

TikTok is testing streaks on messages in limited markets and with select users. Users will receive a streak badge, in the form of a flame emoji, when they have DM’d someone for more than three days in a row. A streak will end when neither person sends a message within 24 hours of the last message. TikTok will also give users a nudge when their streak is about to end. If you would rather opt out of this you can turn the feature off through the app’s Privacy settings.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands view micro-influencers as the new ‘sweet spot’

Influencer marketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers.

In Other News

Malaysian carmaker Proton’s brand sentiments have taken a hit from 10.8% positive and 17% negative to 5.2% positive and 44.4% negative after it mislabelled Sabah and Sarawak on the map during a recent presentation.

Menstrual hygiene brand Kotex Malaysia has taken over 32 stores in the country as part of its company-wide national trade campaign for its Kotex Overnight Panties range.

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Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices. 

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Pinterest reveals summer travel trends

Pinterest has released its summer travel report, highlighting travel trends emerging on the platform. The platform has recorded  over one billion travel-related searches and over 10 billion travel saves in the past year alone. And, 8 out of 10 weekly Pinterest users turn to Pinterest to plan their summer vacations.

Threads releases mute filters and updates controls for quote posts

Threads is launching a feature for users to filter out words and phrases from their feeds and mentions. The “Hidden Words” feature will automatically mute common words, phrases, and emojis that might be offensive to users. Users can add their own custom words and phrases in the settings which can be changed and removed at any time.

TikTok tests AI avatars

TikTok is testing a new AI integration where users are prompted to create an “AI-moji”. The “AI-moji” feature allows users to scan their face and create a cartoon avatar within the app. The avatar can then be used to react to Stories, messages, and as stickers in chats.

That’s enough social news for now, so let’s move on to other marketing news.

Jobstreet uses animals to highlight the difficulty of job hunting in hilarious campaign

Employment marketplace Jobstreet by SEEK is using animated animals to convey the increasingly complex jungle of job seeking and hiring in a new region-wide brand campaign. Titled ‘Better Matches’, the campaign features a series of videos depicting a giraffe, lion and sloth working in mismatched jobs that do not align with their inherent traits which leads to unforeseen consequences.

In Other News

Malaysian supermarket chain Jaya Grocer is partnering with tech platform Grab to leverage its advertising arm, GrabAds, for a unified omnichannel advertising solution that can be utilised across all its brands.

More than two-thirds of the world’s population now use the Internet, with social media once more proving that it is not going anywhere. Today’s online world currently boasts 5.07 unique social media identities, with 37 million users created in the last quarter.

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TikTok reportedly launching new photo app to rival Instagram

TikTok is reportedly taking on Instagram with a new photo app soon to launch called TikTok Notes. The company said it is working on a dedicated space for images and text content. Some users have received notifications stating that their photo posts will be shared to the new app unless they opt out.

Meta trials AI chatbot across WhatsApp, Instagram and Messenger

Meta has begun trials across WhatsApp, Instagram and Messenger in India and parts of Africa with its AI chatbot, Meta AI. Both markets have high user bases with India being Meta’s largest market globally. Meta AI was unveiled in September 2023 as an AI chatbot with the ability to answer user queries and generate images from text prompts.

Instagram adds new features to Reels, Stories and Notes

Instagram has added a new feature to Reels and Stories which allows users to turn any photo or video in their camera roll into a custom sticker. Stickers created from a video will be animated. New features are also being added to Notes to allow users to pose prompts their friends can respond to. Notes will also soon appear on users’ IG profiles for 24 hours.

That’s enough social news for now, so let’s move on to other marketing news.

Navigating the headlines: Why marketers need to remain agile and top-of-mind

With the world bracing for a noisy and eventful 12 months full of political campaigns, brands and marketers are gearing up for a year where their communications vehicles will have to work even harder to cut through the chaos. While we know that in theory, it is important for brands to stay top-of-mind during transitionary periods, in practice that often tends to be different.

In Other News

Hospitality company Accor has launched a new campaign “For ALL the travellers in you” to showcase Accor’s brands and destinations. The global campaign leverages storytelling and dynamic content creation and aims to revolutionise how the hospitality industry connects with consumers. It is also set to deliver tangible business outcomes, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences, it said.

Heineken has partnered South Korean laundromat franchise WashEnjoy to turn 24-hour laundromats into all-night sports bars for fans to watch the UEFA Champions League as it aims to make football more inclusive.

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YouTube requires creators to label ‘realistic’ AI-generated content

AI-generated content is increasingly common on social, and YouTube is the latest platform to announce changes to the ways it’s labelled. The video platform now requires creators to disclose when ‘realistic’ content – ie something viewers could mistake for a real person, place or event –  is made with altered or synthetic media, which includes generative AI.

TikTok announces changes to enable smoother shopping experiences

TikTok has announced several updates to its advertising and shopping offerings. Speaking at commerce event ShopTalk, a spokesperson for the app said it was working towards the goal of “creating the most seamless shopping experience possible for users to discover and purchase products.”

Snapchat launches AR filters

Snapchat will allow advertisers to create branded augmented reality filters on the platform. The new Sponsored AR Filters enable brands to create AR overlays that can be added to Snaps after a photo or video is captured before it’s shared.

That’s enough social news for now, so let’s move on to other marketing news.

Lamborghini revamps corporate look after two decades

Luxury sports car brand Automobili Lamborghini has revamped its logo and visual identity after over twenty years. The new logo will feature a broader Lamborghini typeface than its predecessor. The colours black and white are reconfirmed as the primary hues, while yellow, along with the introduction of the gold colour, is used as the accent colour.

In Other News

The sophistication, scale and frequency of cybersecurity threats are currently outstripping protective measures taken by companies with only 3% of organisations being categorised in the highest or mature category for cybersecurity readiness. In fact, 71% of organisations fall in the bottom two categories formative (60%) and beginner (11%).

Malaysia’s first digital bank, GXBank, is inspiring Malaysians not to sit on their dreams and turn them into reality in a new “Pocketful of dreams” campaign.

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Instagram Tests New Option To Comment On Specific Frames Within A Carousel Update

Imagine this: you’re looking through pictures of your favourite influencer’s holiday dump. You’re swiping left, and you stumble upon a picture that has you experiencing love at first sight. You want to comment on this specific picture but you can’t. Well, guess what?

Instagram has been testing this new feature that allows you to comment on specific frames within the carousel update. By commenting “@[number]”, you can leave a comment for a specific picture. The comment is then displayed along with a thumbnail of the specific post that you tagged.

This new feature can help marketers to drive more focused engagement and encourages interaction while also helping users to clear up confusion when commenting on carousel posts.

Photo by Mario Joos on X

YouTube Tests New Audience Filters For Its Video Retention Stats

YouTube is testing new audience filters that will soon be able to let creators dig into how different segments of their audience are engaging with their content.

There are three options that creators can choose from: Subscribers and non-subscribers, New and returning viewers, Organic and paid traffic. These options will provide creators with a better understanding of their audience behaviours, and provides more ways to analyse and assess their performance on YouTube.

Photo by Google Marketing Platform

Google Updates Analytics Data Tracking To Ensure Consistency With Ads

Google Analytics will be going through a change as Google facilitates more uniform data tracking across Google Ads and Analytics, with “Key Events” being implemented to replace conversions for behavioural analytics.

This change will ensure that marketers are seeing the same data labels and insights in both Google Analytics and Google Ads. In addition, if your Ads account is linked to Analytics, you will be able to see consistent conversion data in the Advertising Workplace, helping marketers to streamline measurement and optimisation. 

TikTok Publishes Guide On Lead Generation Best Practices

TikTok has partnered up with HubSpot on a new guide to effective lead generation in the app, which includes an overview of TikTok’s main lead generation options and how it works, and an overview of the ideal workflow for lead generation using TikTok’s solutions. Furthermore, there are also Lead Ads and Lead Gen Form best practices, plus creative tips and how to use CapCut to edit videos.

Phew, that’s enough social news for now, so let’s move on to other marketing news.

Embracing Neurodiversity In Marketing

There are new things scientists are discovering every day about the human brain, and it is a never ending fascination. As marketers, it is important for us to include the minority in our marketing strategies, to acknowledge neurodiversity and create a connection with it. By doing so, we help to elevate the experience for our consumers as well as create a safe space for them to be in.

In Other News

Did you ever have dreams of becoming the Pokémon master, the very best of ‘em all? Well, guess what? Oreo just released these special edition OREO Pokémon! Do you have what it takes to become the Pokémon master?

AI is so advanced now that it can create a short film with the right prompts given. You can watch Julie’s Raya Ad here to see how it turned out! What may seem to be a mistake, may be an intentional input. Be on the lookout for it!

The post Demojo’s Tabloid Tuesday – Issue #23 appeared first on Demojo l Define Experience.

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram has officially launched its “Ads with Promo Codes” option to all brands globally today, providing another consideration for your IG campaigns.

Advertisers can now entice potential buyers with promo codes listed in the caption, which can then be applied in the checkout process. This will help to drive sales from your IG promotions, while also providing you with another way to track your IG sales directly. 

Meta notes, “Advertisers who used this feature had a 9.1% median reduction in cost per purchase in their campaigns and a 10.1% median increase in conversions.”

YouTube Launches New AI Disclosure Requirements For Uploads

YouTube is expanding its disclosures around AI-generated content with a new element within Creator Studio where creators will have to disclose when they upload AI-assisted content that’s been made with AI tools. 

Creators will be required to check a box when the content that is being uploaded “is altered or synthetic and seems real”. This is to avoid deepfakes and misinformation via manipulated or simulated depictions. And if you don’t add it, YouTube will help to add one if it detects the use of synthetic and/or manipulated media in the content you posted.

Reddit Launches Free Form Ads Which Replicates The Look Of Organic Posts 

Reddit announced a new ad format which is called, “free form ads”, which are designed to look like organic Reddit posts, but brand names are in place of the username with the ‘Promoted’ tag.

You may know this as “Native Advertising”, in which advertisements appear the same as the media format of the app. They’re essentially designed to be more organic looking as they’ll feel native to the platform and the formats in which users engage with. Reddit says that it has been proven effective in testing, with “Native Advertising” outperforming all other ad types in average CTR by 28% while driving increased community engagement.

TikTok Shopping Is An Emerging Marketing Tool

TikTok Adds More Options To Simplify Commerce Promotions In The App

Despite user concerns regarding in-stream shopping, TikTok pushes through and remains focused on building out its in-app commerce elements. This is because of the success it has seen on Douyin, TikTok’s Chinese sister app. Last year, Douyin drove more than $270 billion in direct product sales, which is an increase of 60% from 2022. 

That’s why TikTok is pushing in-app commerce elements in the Western market, in hopes of successfully achieving what Douyin has already achieved.

That’s enough social news for now, so let’s move on to other marketing news.

This Chrome Extension Blocks Food Ads During Ramadan

Did you know this? There’s a Chrome extension that blocks all food-related content on users’ browsers from sunrise to sunset. This interesting extension was created by independent creative agency, UltraSuperNew Singapore. This extension is meant to provide a virtual respite from “relentless culinary temptations,” so that those who are fasting can keep their mind focused on what matters in this holy month.

In Other News

We are currently in our second week of fasting, how has everyone been holding up? Do you look forward to the feast after sunset? Have you ever wondered what the dishes are like from countries other than Malaysia? Here are 11 buka puasa dishes from 11 different countries. Maybe you’ll want to try it out for yourself too this month?

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire” with an immersive trailer and it might start changing the entertainment industry.

Demojo’s Tabloid Tuesday shares with you relevant marketing news that may be of interest to you every Tuesday. Want to know more? Contact us here.

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