LinkedIn adds more AI tools and a premium ad spot

LinkedIn is launching a new sponsorship program called “The Wire” for brands to run in-stream video ads alongside publisher content. Brands will be able to choose specific pre-roll placements with respected publishers such as Bloomberg, Forbes, NBCUniversal, and The Wall Street Journal.

Threads adds customisable For You feeds

After launching its new customisable desktop last week, Threads is now making it easier for users to signal which kind of posts they want to see on the platform. Users can swipe right on a post to like it or swipe left to signal they are not interested. Threads will then show more posts similar to the ones swiped right on, and fewer of those swiped left on.

TikTok tests message streaks

TikTok is testing streaks on messages in limited markets and with select users. Users will receive a streak badge, in the form of a flame emoji, when they have DM’d someone for more than three days in a row. A streak will end when neither person sends a message within 24 hours of the last message. TikTok will also give users a nudge when their streak is about to end. If you would rather opt out of this you can turn the feature off through the app’s Privacy settings.

That’s enough social news for now, so let’s move on to other marketing news.

Why brands view micro-influencers as the new ‘sweet spot’

Influencer marketing is no stranger to a brand’s marketing mix due to its ability to tap into the popularity of influencers and the level of trust between them and their followers.

In Other News

Malaysian carmaker Proton’s brand sentiments have taken a hit from 10.8% positive and 17% negative to 5.2% positive and 44.4% negative after it mislabelled Sabah and Sarawak on the map during a recent presentation.

Menstrual hygiene brand Kotex Malaysia has taken over 32 stores in the country as part of its company-wide national trade campaign for its Kotex Overnight Panties range.

The post Demojo’s Tabloid Tuesday – Issue #30 appeared first on Demojo l Define Experience.

Tumblr launches Communities feature

Tumblr is launching a “Communities” feature which will offer a dedicated space for users to connect with others on different topics, outside of Tumblr’s main dashboard. These will be “semi-private” areas on the platform with moderators and privacy settings. The feature is still in development but users can now request to create a new community and be added to a waitlist. There are currently over 5,800 communities on the waitlist.

Instagram introduces new features for Notes

With more and more Gen Z users making the most of Instagram’s Notes feature, the platform is adding new capabilities to Notes. First up, “Notes Prompts,” will allow users to start conversations based on templated questions. For example, users can ask questions like “What music are you listening to right now?” on Notes and friends can directly respond to it. Instagram is also adding a “Like” option and users will be able to add @ mentions to Notes.

YouTube launches its free games catalogue to all users

YouTube is rolling out its free games to all users on both the platform’s app and home page. The “Playables” feature was made available for Premium subscribers last November. There are currently over 75 minigames in YouTube’s catalogue including Angry Birds Showdown, Trivia Crack and Words of Wonders. Users that play the games will be able to save game progress and track their best scores.

That’s enough social news for now, so let’s move on to other marketing news.

Darlie MY highlights the power of a smile with new campaign

Oral care brand Darlie Malaysia has partnered with creative agency FCB SHOUT to highlight the power of a smile with a new brand campaign. The campaign comes with the brand’s new tagline “Closer with a smile”, which was developed in line with the oral care brand’s new regional strategy. The tagline, which was conceived by FCB SHOUT for Darlie in all its Southeast Asian markets, reinforced the brand’s purpose of “inspiring the confidence to connect”.

In Other News

Google has invested US$2 billion in Malaysia to accelerate digital transformation in the country. This includes the development of its first Google data centre and Google Cloud region to meet the growing demand for cloud services locally and around the world.

Malaysian consumers are leading the charge in embracing alternative payment methods and cutting-edge technologies, according to a report by global financial technology platform for business Adyen.  The report is based on a survey of over 38,000 shoppers and 13,000 merchants across 26 markets.

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Reddit is partnering with OpenAI

Reddit is working with OpenAI to integrate information from Reddit into ChatGPT and other OpenAI projects. Firstly, OpenAI will use information from Reddit in ChatGPT to help provide more insightful answers and help users discover Reddit communities. Reddit will also be integrating new AI-powered features into the platform using OpenAI’s existing AI models. Finally, as part of the partnership, OpenAI will also become a Reddit advertising partner.

X adds new features to Communities

X is updating its Communities feature to include its own dedicated space and timeline. Communities currently have their own tab on X where users can join groups around specific topics and interests. The revamped version of Communities will include improved discovery tools, recommendations, search and sorting options.

TikTok is testing a new collaborative feature

TikTok is testing a new collaboration feature, which will enable users to tag collaborators on a post. The post will then link both tagged profiles – similar to Instagram’s collaborator tagging feature. Users will be able to invite up to five other users on a collaboration post, and those tagged will have to approve the collaboration. However, only the original poster will be able to edit the content.

That’s enough social news for now, so let’s move on to other marketing news.

ZUS Coffee’s apology regarding the adidas event failed to hit the PR mark

Malaysian coffee brand ZUS Coffee faced controversy after participating in an Adidas sports and fashion event where it served its coffee to guests. ZUS Coffee has since apologised and clarified that the giveaway was a one-off activity. In the midst of this, brands should show empathy and sincerity to maintain and rebuild the customer base, ZUS Coffee should clarify its stance, engage with the community, re-evaluate marketing and branding, and promote ethical practices. 

In Other News

Malaysia International Shipping Corporation (MISC) has partnered with Malaysian artist Haze Long to create a campaign titled “Her, As Told by Them” on International Day for Women in Maritime. The campaign features heartfelt thoughts and wishes from female seafarers’ loved ones, aiming to capture their admiration and respect. The campaign features three videos, with MISC employees at the forefront.

A new wave of youth has been creating its side of social media, from the influence of Gen Z’s values. While headlines praise Alpha’s impact on culture, this generation’s presence on the internet has led to a shift in Gen Z’s behaviour that also affects internet culture. As Gen Z becomes young adults, nihilism becomes less, and brands may need to cultivate messages that blend nihilism and earnestness.

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Pinterest reveals summer travel trends

Pinterest has released its summer travel report, highlighting travel trends emerging on the platform. The platform has recorded  over one billion travel-related searches and over 10 billion travel saves in the past year alone. And, 8 out of 10 weekly Pinterest users turn to Pinterest to plan their summer vacations.

Threads releases mute filters and updates controls for quote posts

Threads is launching a feature for users to filter out words and phrases from their feeds and mentions. The “Hidden Words” feature will automatically mute common words, phrases, and emojis that might be offensive to users. Users can add their own custom words and phrases in the settings which can be changed and removed at any time.

TikTok tests AI avatars

TikTok is testing a new AI integration where users are prompted to create an “AI-moji”. The “AI-moji” feature allows users to scan their face and create a cartoon avatar within the app. The avatar can then be used to react to Stories, messages, and as stickers in chats.

That’s enough social news for now, so let’s move on to other marketing news.

Jobstreet uses animals to highlight the difficulty of job hunting in hilarious campaign

Employment marketplace Jobstreet by SEEK is using animated animals to convey the increasingly complex jungle of job seeking and hiring in a new region-wide brand campaign. Titled ‘Better Matches’, the campaign features a series of videos depicting a giraffe, lion and sloth working in mismatched jobs that do not align with their inherent traits which leads to unforeseen consequences.

In Other News

Malaysian supermarket chain Jaya Grocer is partnering with tech platform Grab to leverage its advertising arm, GrabAds, for a unified omnichannel advertising solution that can be utilised across all its brands.

More than two-thirds of the world’s population now use the Internet, with social media once more proving that it is not going anywhere. Today’s online world currently boasts 5.07 unique social media identities, with 37 million users created in the last quarter.

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TikTok reportedly launching new photo app to rival Instagram

TikTok is reportedly taking on Instagram with a new photo app soon to launch called TikTok Notes. The company said it is working on a dedicated space for images and text content. Some users have received notifications stating that their photo posts will be shared to the new app unless they opt out.

Meta trials AI chatbot across WhatsApp, Instagram and Messenger

Meta has begun trials across WhatsApp, Instagram and Messenger in India and parts of Africa with its AI chatbot, Meta AI. Both markets have high user bases with India being Meta’s largest market globally. Meta AI was unveiled in September 2023 as an AI chatbot with the ability to answer user queries and generate images from text prompts.

Instagram adds new features to Reels, Stories and Notes

Instagram has added a new feature to Reels and Stories which allows users to turn any photo or video in their camera roll into a custom sticker. Stickers created from a video will be animated. New features are also being added to Notes to allow users to pose prompts their friends can respond to. Notes will also soon appear on users’ IG profiles for 24 hours.

That’s enough social news for now, so let’s move on to other marketing news.

Navigating the headlines: Why marketers need to remain agile and top-of-mind

With the world bracing for a noisy and eventful 12 months full of political campaigns, brands and marketers are gearing up for a year where their communications vehicles will have to work even harder to cut through the chaos. While we know that in theory, it is important for brands to stay top-of-mind during transitionary periods, in practice that often tends to be different.

In Other News

Hospitality company Accor has launched a new campaign “For ALL the travellers in you” to showcase Accor’s brands and destinations. The global campaign leverages storytelling and dynamic content creation and aims to revolutionise how the hospitality industry connects with consumers. It is also set to deliver tangible business outcomes, including heightened revenue and occupancy rates, the brand’s dedication to sustainability and exceptional guest experiences, it said.

Heineken has partnered South Korean laundromat franchise WashEnjoy to turn 24-hour laundromats into all-night sports bars for fans to watch the UEFA Champions League as it aims to make football more inclusive.

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YouTube requires creators to label ‘realistic’ AI-generated content

AI-generated content is increasingly common on social, and YouTube is the latest platform to announce changes to the ways it’s labelled. The video platform now requires creators to disclose when ‘realistic’ content – ie something viewers could mistake for a real person, place or event –  is made with altered or synthetic media, which includes generative AI.

TikTok announces changes to enable smoother shopping experiences

TikTok has announced several updates to its advertising and shopping offerings. Speaking at commerce event ShopTalk, a spokesperson for the app said it was working towards the goal of “creating the most seamless shopping experience possible for users to discover and purchase products.”

Snapchat launches AR filters

Snapchat will allow advertisers to create branded augmented reality filters on the platform. The new Sponsored AR Filters enable brands to create AR overlays that can be added to Snaps after a photo or video is captured before it’s shared.

That’s enough social news for now, so let’s move on to other marketing news.

Lamborghini revamps corporate look after two decades

Luxury sports car brand Automobili Lamborghini has revamped its logo and visual identity after over twenty years. The new logo will feature a broader Lamborghini typeface than its predecessor. The colours black and white are reconfirmed as the primary hues, while yellow, along with the introduction of the gold colour, is used as the accent colour.

In Other News

The sophistication, scale and frequency of cybersecurity threats are currently outstripping protective measures taken by companies with only 3% of organisations being categorised in the highest or mature category for cybersecurity readiness. In fact, 71% of organisations fall in the bottom two categories formative (60%) and beginner (11%).

Malaysia’s first digital bank, GXBank, is inspiring Malaysians not to sit on their dreams and turn them into reality in a new “Pocketful of dreams” campaign.

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Instagram Tests New Option To Comment On Specific Frames Within A Carousel Update

Imagine this: you’re looking through pictures of your favourite influencer’s holiday dump. You’re swiping left, and you stumble upon a picture that has you experiencing love at first sight. You want to comment on this specific picture but you can’t. Well, guess what?

Instagram has been testing this new feature that allows you to comment on specific frames within the carousel update. By commenting “@[number]”, you can leave a comment for a specific picture. The comment is then displayed along with a thumbnail of the specific post that you tagged.

This new feature can help marketers to drive more focused engagement and encourages interaction while also helping users to clear up confusion when commenting on carousel posts.

Photo by Mario Joos on X

YouTube Tests New Audience Filters For Its Video Retention Stats

YouTube is testing new audience filters that will soon be able to let creators dig into how different segments of their audience are engaging with their content.

There are three options that creators can choose from: Subscribers and non-subscribers, New and returning viewers, Organic and paid traffic. These options will provide creators with a better understanding of their audience behaviours, and provides more ways to analyse and assess their performance on YouTube.

Photo by Google Marketing Platform

Google Updates Analytics Data Tracking To Ensure Consistency With Ads

Google Analytics will be going through a change as Google facilitates more uniform data tracking across Google Ads and Analytics, with “Key Events” being implemented to replace conversions for behavioural analytics.

This change will ensure that marketers are seeing the same data labels and insights in both Google Analytics and Google Ads. In addition, if your Ads account is linked to Analytics, you will be able to see consistent conversion data in the Advertising Workplace, helping marketers to streamline measurement and optimisation. 

TikTok Publishes Guide On Lead Generation Best Practices

TikTok has partnered up with HubSpot on a new guide to effective lead generation in the app, which includes an overview of TikTok’s main lead generation options and how it works, and an overview of the ideal workflow for lead generation using TikTok’s solutions. Furthermore, there are also Lead Ads and Lead Gen Form best practices, plus creative tips and how to use CapCut to edit videos.

Phew, that’s enough social news for now, so let’s move on to other marketing news.

Embracing Neurodiversity In Marketing

There are new things scientists are discovering every day about the human brain, and it is a never ending fascination. As marketers, it is important for us to include the minority in our marketing strategies, to acknowledge neurodiversity and create a connection with it. By doing so, we help to elevate the experience for our consumers as well as create a safe space for them to be in.

In Other News

Did you ever have dreams of becoming the Pokémon master, the very best of ‘em all? Well, guess what? Oreo just released these special edition OREO Pokémon! Do you have what it takes to become the Pokémon master?

AI is so advanced now that it can create a short film with the right prompts given. You can watch Julie’s Raya Ad here to see how it turned out! What may seem to be a mistake, may be an intentional input. Be on the lookout for it!

The post Demojo’s Tabloid Tuesday – Issue #23 appeared first on Demojo l Define Experience.

Instagram Launches Ads With Promo Codes To Entice Purchase Activity

Instagram has officially launched its “Ads with Promo Codes” option to all brands globally today, providing another consideration for your IG campaigns.

Advertisers can now entice potential buyers with promo codes listed in the caption, which can then be applied in the checkout process. This will help to drive sales from your IG promotions, while also providing you with another way to track your IG sales directly. 

Meta notes, “Advertisers who used this feature had a 9.1% median reduction in cost per purchase in their campaigns and a 10.1% median increase in conversions.”

YouTube Launches New AI Disclosure Requirements For Uploads

YouTube is expanding its disclosures around AI-generated content with a new element within Creator Studio where creators will have to disclose when they upload AI-assisted content that’s been made with AI tools. 

Creators will be required to check a box when the content that is being uploaded “is altered or synthetic and seems real”. This is to avoid deepfakes and misinformation via manipulated or simulated depictions. And if you don’t add it, YouTube will help to add one if it detects the use of synthetic and/or manipulated media in the content you posted.

Reddit Launches Free Form Ads Which Replicates The Look Of Organic Posts 

Reddit announced a new ad format which is called, “free form ads”, which are designed to look like organic Reddit posts, but brand names are in place of the username with the ‘Promoted’ tag.

You may know this as “Native Advertising”, in which advertisements appear the same as the media format of the app. They’re essentially designed to be more organic looking as they’ll feel native to the platform and the formats in which users engage with. Reddit says that it has been proven effective in testing, with “Native Advertising” outperforming all other ad types in average CTR by 28% while driving increased community engagement.

TikTok Shopping Is An Emerging Marketing Tool

TikTok Adds More Options To Simplify Commerce Promotions In The App

Despite user concerns regarding in-stream shopping, TikTok pushes through and remains focused on building out its in-app commerce elements. This is because of the success it has seen on Douyin, TikTok’s Chinese sister app. Last year, Douyin drove more than $270 billion in direct product sales, which is an increase of 60% from 2022. 

That’s why TikTok is pushing in-app commerce elements in the Western market, in hopes of successfully achieving what Douyin has already achieved.

That’s enough social news for now, so let’s move on to other marketing news.

This Chrome Extension Blocks Food Ads During Ramadan

Did you know this? There’s a Chrome extension that blocks all food-related content on users’ browsers from sunrise to sunset. This interesting extension was created by independent creative agency, UltraSuperNew Singapore. This extension is meant to provide a virtual respite from “relentless culinary temptations,” so that those who are fasting can keep their mind focused on what matters in this holy month.

In Other News

We are currently in our second week of fasting, how has everyone been holding up? Do you look forward to the feast after sunset? Have you ever wondered what the dishes are like from countries other than Malaysia? Here are 11 buka puasa dishes from 11 different countries. Maybe you’ll want to try it out for yourself too this month?

Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to promote “Godzilla x Kong: The New Empire” with an immersive trailer and it might start changing the entertainment industry.

Demojo’s Tabloid Tuesday shares with you relevant marketing news that may be of interest to you every Tuesday. Want to know more? Contact us here.

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